Samsung Galaxy Studio

Samsung Galaxy Studio

Beschreibung

A new space identity for the Galaxy Studio: in the form of a roadshow the Studio is travelling the world, exhibiting recently launched products to the public for the first time. The design is inspired by the procedure of unboxing a newly bought product, which resulted in a layout that is based on an array of equal squares. Due to its modular setup, the Studio can be adapted to show various configurations, so the latest Galaxy product can be displayed surrounded by an ecosystem of related gadgets.


Jurybegründung

Thanks to the use of cubic modules, this road show design fits perfectly into pretty much any spatial situation. At the same time, its open structure is both congenial and inviting. A design that is as simple as it is strong – and that is also unobtrusive, leaving the spotlight to the company’s products.

Winner

Excellent Communications Design
Fair and Exhibition