MarktImpulse is aimed at the owners of small and medium-sized painting contractors. Every issue has a theme, such as “Happiness”, “Comeback” or “Work and pleasure”. The clear, concise layout also takes on a poetic, playful style every now and then. The tone is light and sometimes tongue in cheek. A curiosity about people and a striving for topics that inform, excite and entertain the reader characterise each issue.
This charmingly designed item is notable for its authentic imagery and interesting content that its target audience can readily identify with.