2018 German Design Award in Frankfurt: Jil Sander to accept the Personality Award of the German Design Council in person

Jil Sander, © Peter Lindbergh


Jil Sander, one of the most influential fashion designers of our time, is set to receive the 2018 German Design Award’s Personality Prize. Sander will personally accept the award at a ceremony to be held on the opening day of the Ambiente trade fair.


Sander created her first collection of women's clothing in 1968. Since then, her designs have consistently featured a pared-down style with straightforward cuts and the finest materials, representing fashion that lends its wearers self-confidence and strength. She has also developed new, comprehensive design approaches for architecture and shop design and given her designs—right down to the lighting details—completely new dimensions.

‘Jil Sander’s designs have always been for herself—for the specific requirements of a personality which embodies strength and vulnerability, a personality which is as modern as it is formative. One cannot imagine a greater example of user-centricity’, said Andrej Kupetz, Executive Director of the German Design Council. ‘For Sander, shaping the context in which her designs are sold is an obvious choice. For her, photography, graphics and packaging are fundamental aspects of her products. And above this, she wants to shape the world around her. In this spirit, we could not think of a more worthy recipient of the 2018 German Design Award’s Personality Prize than the German designer Jil Sander’.

Please register for the awards ceremony at the Ambiente trade fair on Friday, 9 February 2018 at 2 p.m. in the Panorama hall in the Forum at Messe Frankfurt.

Press accreditations should be requested from the Ambiente trade fair; to register for the event, contact the German Design Council at presse@remove-this.german-design-council.de.

The German Design Council is sponsoring the world’s first Jil Sander exhibition, on display since 3 November 2017 at the Museum Angewandte Kunst in Frankfurt on Main.