Nomination request

Now, particpate in the German Design Award 2018

Are you interested in entering the competition for the German Design Award? It is a precondition for this, however, that a product has already been nominated. We will consider your work for the German Design Award 2018. For the request please use the form behind the link.

German Design Award 2018
07.07.2017 Registration deadline German Design Award 2018
July 2017 Delivery of the products
27. - 28.07.2017 Jury session
August 2017 Notification of jury's decision
November 2017 Publication of the online gallery and app
Winter 2018 Award ceremony In the context of the fair Ambiente 2018
Winter 2018 Exhibition product design
Winter 2018 Exhibition communications design
German Design Award 2019
Summer 2018 Registration deadline German Design Award 2019
Summer 2018 Delivery for entries 2019
Impressions of the award ceremony 2016

Competition Procedure

The competition is only open to entries that have been nominated for the German Design Award by the German Design Council or one of its foundation members.

  • Evaluation Criteria
  • The products and achievements should stand out due to particularly remarkable features demonstrated with regard to the following aspects:

    Overall concept
    Design quality
    Brand value andbranding
    Brand fit
    Degree of innovativeness
    Product graphics and semantics
    Functionality and operability
    Practical value
    Ecological quality
    Symbolic and emotional content
    Technical quality
    Technical function
    Manufacturing techniques and quality

    The preceding list does not constitute an order of importance for the jury’s evaluation criteria. The jury is free to choose the weighting of the individual criteria. All entries that have been submitted in due form and time will be presented to the jury for adjudication. The participating companies will receive written notification regarding the results of the adjudication. All judges’ decisions are final.

The Jury

Aleks Tatic

Product designer and founder of Tatic Designstudio | After studying, Aleks Tatic started out by focusing on his particular area of specialization, which is sports and lifestyle products and tools. He subsequently spent 12 years in charge of making Attivo Creative Ressource internationally successful. Today, this founder of Tatic Designstudio in Milan produces a wide range of products and brands.

Prof. Andrea Lipp

Vice-dean, Transportation Interior Design, Hochschule Reutlingen | Andrea Lipp studied Product Design at the Burg Giebichenstein University of Art and Design Halle. After graduating, she worked initially at Bombardier Transportation and IFS Designatelier in Berlin. From 2001 to 2006, Lipp was Head of Design Interior at Neoplan Bus. Since then she has worked as a freelance designer for MAN Truck & Bus. Andrea Lipp has been Professor of Transportation Interior Design at Reutlingen University; in 2010 she was appointed Head of Department and since 2013 she has been vice-dean of the School of Textiles and Design.

Dr. Angelika Nollert

Director Die Neue Sammlung – The International Design Museum Munich | After working on the Sculpture Project in Münster in 1997, Dr. Angelika Nollert became curator of Portikus in Frankfurt am Main and in 2001 took over the project management of Documenta 11. From 2002 she led the Visual Arts side of the Siemens Arts Program, before becoming director of the Neues Museum in Nuremberg in 2007. Dr. Angelika Nollert has been appointed as director of Die Neue Sammlung – The International Design Museum Munich in 2014.

Barbara Friedrich

Editor A&W Architektur&Wohnen | Barbara Friedrich has been chief editor of A&W Architektur&Wohnen magazine (published by Hamburg’s Jahreszeiten Verlag) since 1999. She studied Communication Studies, Literature and Philosophy at Bochum University and for 30 years has worked as a journalist specializing in design, the home and architecture. She has been a member of the Presiding Committee of the German Design Council for many years.

Cees De Bont

Swire Chair Professor of Design; Dean of School of Design The Hong Kong Polytechnic University | Cees de Bont obtained his bachelor and master degrees in consumer psychology from Tilburg University and his PhD from the Delft University of Technology. Prior to his appointment at PolyU, he was the dean of the Faculty of Industrial Design Engineering at the Delft University of Technology in the Netherlands and head of marketing intelligence in Philips.

Erik Spiekermann

Edenspiekermann AG | Erik Spiekermann, typesetter, printer, art historian, information designer, font designer and specialist author, founded MetaDesign in 1979. By the time he left in 2001 he had built it up into Germany’s biggest design studio. In 1989 he founded FontShop, the world’s first sales company for electronic fonts. Several of his font designs, among them FF Meta and ITC Officina, are regarded as modern classics.

Giovanna Talocci

Industrial and interior designer at TALOCCI DESIGN | Giovanna Talocci is a cultural events curator and trade show consultant as well as a presenter and guest on television design programmes., She also teaches at design schools and universities. She has been on the Executive Committee of the Industrial Design Association (ADI) since 2004 and became the vice president of ADI in 2014. She was also a member of the Italian Design Council.

Prof. Hartmut Raiser

Professor of Interior Design, University of Darmstadt; RAISERLOPES Architekten + Innenarchitekten | Hartmut A. Raiser completed a skilled tradesman’s apprenticeship before beginning his studies in architecture at Stuttgart University. In 1988 he founded a design and interior design studio in Stuttgart, which he now runs with his wife Kristina Lopes as RAISERLOPES Architekten + Innenarchitekten. Raiser specialises in national and international shop and showroom projects. In 1998 Hartmut A. Raiser was appointed Professor of Interior Design at Darmstadt University of Applied Sciences.

Hartmut Schürg

Managing Director RECARO Holding GmbH | Since 2012 Hartmut Schürg has been Managing Director at RECARO Holding GmbH, where he is responsible for the RECARO brand as well as the RECARO Group’s industrial and corporate design. Prior to that, for 16 years he was initially in charge of design and later of the development of the new aircraft seat platforms at RECARO Aircraft Seating.

Junior Professor in Industrial Design Dr. Jens Krzywinski

Director of the Centre for Industrial Design at Technische Universität Dresden (Dresden University of Technology) | Junior Professor in Industrial Design Dr. Jens Krzywinski heads the Centre for Industrial Design at TU Dresden, which primarily conducts research, teaching and development for projects in the investment goods sector. Having completed a doctorate on design concepts in transportation design, he is currently focusing his research on using design and design methods to transfer knowledge and technology in technical fields.

Jianjun Xie

President & Creative Advisor, Dongdao Creative Branding Group | Jianjun Xie earned his master’s degree from the China Central Academy of Fine Arts. In 1997, he founded Dongdao Design in Beijing and has headed the company ever since. Under his guidance, Dongdao has evolved to become a leading creative branding and development consultancy. Jianjun Xie is a member of numerous design associations, and has received many prestigious awards.

Johannes Barckmann

Design Department Manager and Head of the Design Studio at EDAG GmbH | After completing his degree in Industrial Design at Hochschule Hannover (University of Applied Sciences and Arts, Hannover), Johannes Barckmann first worked at BMW AG (motorcycle division) in Munich and then Eckard Design GmbH in Fulda. He has headed the Design Studio at EDAG GmbH & Co. KGaA since 1992 and is in charge of the company’s design activities worldwide.

Jürgen Lewandowski

Author and freelance journalist | After completing his university degree and training at the magazine ‘auto, motor und sport’, Jürgen Lewandowski headed the technology section of the magazine ‘hobby’ before moving to Munich in 1979 to work for the German newspaper ‘Süddeutsche Zeitung’ as head of the Auto and Transport section until the end of 2000. Since then he has worked as a consultant for the publishers Ganske Verlagsgruppe and Jahreszeiten Verlag in Hamburg and as an author and correspondent for several publications around the globe.

Lars Quadejacob

Deutsches Technikmuseum Berlin | Lars Quadejacob, who holds an M.A. in applied cultural studies, joined designreport as an editor in 2001. Quadejacob has been exploring the topics of design, architecture and cultural history for 20 years. He is the author of numerous articles in specialist journals, daily newspapers and exhibition catalogs, and is also a founding member and a member of the Advisory Council of the German Society for Design History (Gesellschaft für Designgeschichte [GfDg]).

Lukas Cottrell

General Manager, Peter Schmidt Group GmbH | Lukas Cottrell studied economics at Berlin’s Freie Universität. He later worked as the Executive Director at Landor Associates and Executive Director/Head of Strategy at Future Brand. As a management and marketing consultant with the Peter Schmidt Group, Cottrell has extensive experience in developing forward-looking strategies which transform brands and drive markets

Mårten Claesson

Architect and Designer, founder and co-owner Claesson Koivisto Rune Architects | After studying at the Vasa Technical College in Stockholm and at the Parsons School of Design in New York, Mårten Claesson graduated in 1994 with an MFA degree from Konstfack, the University College of Arts, Crafts and Design in Stockholm. In 1995 he co-founded the internationally renowned Swedish architecture and design partnership Claesson Koivisto Rune. Mårten Claesson is also a writer and lecturer.

Dr. Michael Peters

Managing Partner Peters’ Projects GmbH | Dr. Michael Peters studied marketing communication at Düsseldorf University of Applied Sciences and subsequently completed a business degree at Johann Wolfgang Goethe University in Frankfurt/Main. In 1979 he began his professional career as an assistant to the management at Messe Frankfurt GmbH, where he became the managing director in 1993. Since 2010 Peters has been offering clients in the trade, trade show and industrial sectors comprehensive brand management via his company Peters’ Projects.

Prof. Mike Richter

Design Faculty, Darmstadt University of Applied Sciences; Co-founder of icon mobile group | Mike Richter is a professor at Darmstadt University of Applied Sciences and the co-founder of iconmobile group, an international management consultancy for design, marketing and innovation, as well as banbutsu, a firm specialised in the Internet of Things (IOT). In 2001, Richter left the management of MetaDesign and launched and managed the mobile telephony section of the Lost Boys/Iconmedialab Group. Richter has a degree in industrial design and holds a master’s degree in design planning.

Moni Wolf

Design Director, Microsoft Devices Group | Moni Wolf currently heads the design team at Microsoft Devices. From 2009 to 2011 she was the principal creative director for the Microsoft Mobile Platform. From 2011 to 2014 she led the development of products for Microsoft’s XBOX team and Microsoft latest generation of consumer devices. Prior to joining Microsoft, she was the director of design for Motorola’s iDEN mobile devices.

Nicolette Naumann

Vice President Ambiente/Tendence Messe Frankfurt GmbH | Nicolette Naumann came to Messe Frankfurt having just finished her university degree in educational studies and sociology. After working as the press officer for textile trade shows, facility manager for consumer goods trade shows and business unit manager for innovation management, she became the business unit manager for the consumer goods trade shows Ambiente and Tendence in 2002.

Philipp Thesen

Head of Design, Deutsche Telekom AG | Philipp Thesen studied visual communication, product design and international design business management. Beginning in 1999, he worked for agencies and companies in various industries. Thesen is responsible for the digital product experience throughout Deutsche Telekom AG, hardware product design development and the conceptualisation of Future UX in the T-Gallery. Thesen is a member of the Art Directors Club and has been a lecturer for Strategic Design at the University of Wuppertal (Bergische Universität Wuppertal) since 2006.

Sebastian Herkner

Studio Sebastian Herkner | Sebastian Herkner studied product design at Offenbach University of Art and Design (Hochschule für Gestaltung [HfG] Offenbach). In 2006 he opened his own design studio in Offenbach am Main. His works can be found in various exhibitions. He gives lectures around the world and works as a design consultant. In 2011 he received the German Design Award in the ‘Newcomer’ category and in 2015 was voted ‘Best International Newcomer’ by Elle Decor.

Silvia Olp

Head of Communications, Phoenix Design | Silvia Olp is head of communications at Phoenix Design. She is on the executive board of aed e.V. in Stuttgart and initiator of the aed neuland competition. For many years she headed the PR and Marketing department at burkhardt leitner constructiv. Via her consulting firm Silvia Olp Public Relations, she advised design agencies and other clients in the design sector on PR and marketing activities. Moreover, she worked as a studio manager for renowned photographers.

Michael Thomson

Founder and Director, Design Connect | Trained in 3D design in Northern Ireland and Germany, Michael Thomson established Design Connect in London in 1995. Michael also works with leading design consultancies. He is a former Board member of Icsid and President of BEDA. Michael was appointed inaugural, ‘Japan Design Ambassador’ by JIDPO; is an Honorary Fellow of Aalto University, Helsinki, and was awarded an honorary Doctor of Arts by the University of Brighton in 2014.

Renan Gökyay

Board member of Nurus and leading Nurus Design Lab | Renan Gökyay studied Industrial Design at Middle East Technical University, Ankara. He founded Nurus Design Lab and enhanced design management culture in the company. Gökyay has been teaching many courses on Design Management in several universities and inspiring and coaching designers. He is still a board member of Nurus and leading Nurus Design Lab.

Prof. Eku Wand

Braunschweig University of Art (Hochschule für Bildende Künste Braunschweig [HBK]); Founder and President Director PT tewa international | Eku Wand studied visual communication at the Berlin University of the Arts (Universität der Künste Berlin). He was the founder and creative director of Pixelpark AG in Berlin. In 1993 he founded eku interactive, his own label. In 2001 Wand became a professor for media design/multimedia at the Braunschweig University of Art (Hochschule für Bildende Künste Braunschweig [HBK]). He moved to Indonesia in 2014.

Frank A. Reinhardt

Owner of | Frank A. Reinhardt studied product design in Wuppertal. He worked as a product and marketing manager at various firms in the sanitary ware industry and as a project manager for a corporate design agency. In 2000, he set up a communications agency focusing on design topics. Mr. Reinhardt works as a journalist for various specialist media and as a freelance editor.

Prof. Anke Bernotat

Folkwang University of the Arts, founder of Bernotat & Co Design Studio | Anke Bernotat began her career with a cabinetmaker apprenticeship followed by studies in product design at the University of Wuppertal (Bergische Universität Wuppertal). After a partnership at Architektur und Design Kontor, she worked for Sir Norman Foster, Jasper Morrison and n/p/k Industrial Design (Leiden, the Netherlands). After teaching at the Design Academy Eindhoven for several years, she was appointed to the professorship in industrial design specialising in ‘Conceptualisation and Design’ at Folkwang University of the Arts. Since 2007 Ms. Bernotat has worked under her own name.

Prof. Mark Braun

Studio Mark Braun | Saar University of Fine Arts | Mark Braun trained as a joiner and studied industrial design at the Potsdam University of Applied Sciences, the Design Academy Eindhoven and Burg Giebichenstein University of Art and Design in Halle. After finishing his studies he founded his own design studio in Berlin. From 2007 to 2010, Mark Braun worked as a research assistant and lecturer in the Department of Industrial Design/Strategic Product and Concept Development at Burg Giebichenstein University of Art and Design in Halle. He subsequently taught at Zürich University of the Arts and Lausanne University of Art and Design (École cantonale d'art de Lausanne [ECAL] in Renens. In 2014 he was a visiting professor at Burg Giebichenstein University of Art and Design in Halle, and in 2015 he was appointed as a visiting professor at Lausanne University of Art and Design. In 2015 he was appointed Professor for Product and Industrial Design at the Saar University of Fine Arts.

Prof. Peter Eckart

Owner of unit-design GmbH, Frankfurt; Professor of Design at Offenbach University of Art and Design | Peter Eckart studied product design at the University of Fine Arts of Hamburg (Hochschule für bildende Künste Hamburg) under Professor Peter Raacke and Professor Dieter Rams. He worked in the Design Department at Braun until 1993. Together with Bernd Hilpert, he runs unit-design GmbH. In 2000 he was appointed Vice President of the university and Professor of Design at Offenbach University of Art and Design, with a focus on integrative design.

Dina Gallo

Head of Design Management at TRUMPF GmbH + Co. KG | Dina Gallo studied industrial design at the Stuttgart State Academy of Art and Design (Staatliche Akademie der Bildenden Künste Stuttgart). She was also the head of Design Management at HANSA Metallwerke AG. During this period she completed her MBA at Steinbeis University in Berlin. As an instructor in the Product Design programme, she also supervised various projects at the University of Design (Hochschule für Gestaltung) in Schwäbisch Gmünd. In 2012 she became the Head of Design Management of the TRUMPF Group.

Tobias Haug

Head of Design & Co-Innovation Center, EMEA at SAP | Over the last 16 years, Toby Haug has gathered international experience in a broad variety of fields. He currently leads a highly-networked international design team within SAP with the purpose of establishing design as an integral part of their relationship with customers and partners.

Antti Pitkänen

Experienced Design Leader | Entrepreneur | Co-founder of Seos Design & Agile Work | Antti Pitkänen holds an MA in Industrial and Strategic Design with International Design Business Management from Aalto University in Finland with previous studies in the UK and Spain. He has worked with various companies, across different sectors and throughout Europe to help them take advantage of design in their organizations. Antti Pitkänen is co-founder and managing director of Seos Design as well as the Insights and Strategy Director of Agile Work.

Bart Meeuwssen

Architect & Subject Matter Expert for User Experience Design at Microsoft Services | Bart Meeuwssen is a user experience architect at Microsoft Services, and deals with the design of digital eco systems, services and applications for large enterprises and organizations. Bart has almost twenty years of hands-on experience in digital products and services in agency, start-up, and traditional product development environments. E.g. prior to joining Microsoft, he worked as a consulting director of experience design at MRM/McCann Worldwide.

Prof. Oliver Grabes

Head of Design, Braun GmbH; Bergische Universität Wuppertal | Oliver Grabes earned his degree in design from the University of Art and Design Offenbach (Hochschule für Gestaltung [HfG] Offenbach). In late 2009 he became the head of the Design Department at Braun. To date, Grabes’ work has been honoured with 35 international design awards. He is also a professor for industrial design at the University of Wuppertal (Bergische Universität Wuppertal).

Armin Illion

Owner of illion.markensocietaet | Armin Illion – the owner of illion.markensocietaet, established in 2004 – develops strong brands and simplifies brand and design processes. The company handles both national and international projects for their clients, which include large corporations as well as SMEs, foundations, and commercial law firms. In 2014, the corporate identity platform “Mir sein Seldersch e.V.” was created for Illion’s home village of Selters.

Andreas Rotzler

Chief Creative Officer, Interbrand AG | Andreas Rotzler is the Chief Creative Officer for Interbrand Central and Eastern Europe. He is responsible for the ongoing development and expansion of the range of creative services. After completing his studies in design in Basel and working for several years as a freelance artist and illustrator, he worked for agencies such as Leib+Gut in Bern, Rucker Huggins in Mountain View, California and Designalltag in Zürich.

Prof. Karin Schmidt-Ruhland

Burg Giebichenstein University of Art and Design Halle | Karin Schmidt-Ruhland studied Industrial Design at Berlin University of Arts, and Business Administration and Sociology at Berlin’s Freie Universität. She has run her own design company since 1985 and taught at Berlin University of Arts. In 2007, Karin Schmidt-Ruhland was appointed Professor for the Design of Playing and Learning at Burg Giebichenstein University of Art and Design Halle, where from 2010 until 2014 she was Pro-Rector for Teaching. At the university she is Director of the „Burg gestaltet! Qualitätspakt Lehre“.

Arturo Dell'Acqua Bellavitis

Politecnico di Milano/Triennale di Milano | Arturo Dell'Acqua Bellavitis, architect, is presently president of the Triennale Design Museum in Milan. He is professor of Industrial Design at the Design Faculty of the Politecnico di Milano, where he has covered the role of Dean and the role of Head of the Design Department. In the field of fashion and textile research he has played an important advisory role for several Italian leading institutions. He has written books, essays and papers for international congresses.

Susanne Brandherm

brandherm + krumrey interior architecture | Susanne Brandherm studied interior architecture at Detmold University of Applied Sciences. Susanne Brandherm and Sabine Krumrey founded their company brandherm + krumrey interior architecture in 1999. With offices in Cologne and Hamburg, they undertake national and international projects. Susanne Brandherm is the winner of the 2013 INsider Award. She became a member of the board of trustees of the trade show organisation architect@work Germany in 2012. From 2013 to 2015 she taught design at Trier University of Applied Sciences.

Gemma Riberti

Senior Editor WGSN Lifestyle & Interiors | Gemma is Senior Editor at WGSN Lifestyle & Interiors. She brings 10 years of experience within the interior trends and research fields, and oversees the design and product development directions with an eye to color, design and print. A graduate of Milan’s Politecnico, she is based in London and comes from trend service Stylesight, having previously worked with A+A Design Studio, Studio Contrepoint, NJAL and Fusion Cph.

Nicole Huffer

Corporate Vice President, Marketing Communications, SimonsVoss Technologies AG | Nicole Huffer completed her executive MBA in general management in Salzburg and Beijing. After holding various positions in the materials handling sector, Huffer joined SimonsVoss Technologies AG in 1998, where as the Corporate Vice President for Marketing Communications she is now responsible for the areas of corporate design and product design as well as national and international trade shows.

Martin Roth

Martin Roth has been Director of the Victoria and Albert Museum since September 2011 until 2016. Before joining the V&A, he was Director General of the Dresden State Art Collections (Staatliche Kunstsammlungen Dresden). From 1996 to 2001 Martin Roth was a member of the senior management of the Expo 2000 in Hanover and Director of Thematic Exhibitions. He was President of the German Museums Association from 1995 to 2003, and a member of the German Ministry of Foreign Affairs’ Advisory Board in Berlin until his relocation to London in 2011. From 1991 to 2000 he was Director of the German Hygiene Museum in Dresden, the first German science museum, and prior to that he was Curator at the Deutsche Historische Museum (1989-2001). He remains a personal member of the German Olympic Sports Federation. After completing his PhD at the Eberhard Karls University in Tuebingen in 1987, Martin Roth became a researcher at the Maison des Sciences de l’Homme, E.H.E.S.S. in Paris. Following this, in 1992, he became a visiting scholar at the Getty Research Institute, Los Angeles.

Reinhard Pascher

Creative director and founder of Pascher+Heinz | Reinhard Pascher is the creative director and founder of Pascher+Heinz, a Munich-based sports brand agency. He studied architecture at Graz University of Technology. His expertise includes 30 years of developing and managing sports brands and shaping sports design. Together with his team of 24 creative personalities, he develops brand, product, and communication concepts. For more than 15 years, he has served as the head judge of ISPO BRANDNEW, the sporting goods industry’s largest start-up competition.

Elke Malek

Head of Design, Hadi Teherani AG | Elke Malek studied product design in Dresden, Berlin, Lahti and Zürich. Under the renowned architect Hadi Teherani, she found a perfect platform in 2003 to apply her interdisciplinary working style in projects for companies such as Carpet Concept, OWA, Steng, Thonet and Vorwerk. In addition to the development of successful products, customized communication concepts were therefore also developed under her direction.

Kitty de Jong

Senior business consultant; Board member Bureau of Design Association (BEDA); Association of Dutch Designers (BNO) | Kitty de Jong studied Dutch language & literature at Leiden University. In 1980 she joined at Studio Dumbar as the business manager, and became a full business partner in 1990. In 2002 Kitty de Jong set up her own communications agency. She also was a member of the executive board of the Dutch Design Awards. In her current position as senior business consultant, Kitty de Jong works as a lobbyist with national governments and the EU parliament on business issues in the design industry.

Ruwen Kaminski

Corporate Brand and Design Manager; Festo AG und Co. KG | Ruwen Kaminski studied industrial design at the Stuttgart State Academy of Art and Design (Staatliche Akademie der Bildenden Künste Stuttgart). After completing a research project on innovation development in the SME sector, he joined Festo AG und Co. KG in 2008. Since 2012, he and his team have been responsible for the development, communication and implementation of the corporate brand and corporate design of the Festo Group worldwide.

Prof. Lars Uwe Bleher

Member of the management board of Atelier Markgraph GmbH; Professor for New Media and Design, Darmstadt University of Applied Sciences | Prof. Lars Uwe Bleher studied architecture in Stuttgart and in the United States. He has been a member of the management board of Atelier Markgraph GmbH since 2006. Bleher has been teaching in the architecture department at Darmstadt University of Applied Sciences since 2010, and heads the New Media and Design section. He has won numerous national and international awards for his projects.


Nominations for the German Design Award are possible in the following categories:

  • Excellent Communications Design
  • Interior Architecture

    Interior design, hotels, spa and wellness, restaurants, bars, cafés, lounges, libraries, medical practices, offices, other
  • Architecture

    Architektur von Gebäuden aller Art (Wohnhäuser, öffentliche Bauten, Industrie- und Unternehmensbauten, Sakralbauten, Museen, Hotels u. a.), temporäre Architektur, anderes
  • Retail Architecture

    Brand spaces, shops, concept stores, flagship stores, showrooms, department stores, malls, other
  • Fair and Exhibition

    Exhibitions, temporary architecture, trade-fair architecture, trade-fair stands and appearances, scenography, installations, other
  • Event

    Events, award ceremonies, congresses, press events, seminars, incentives, product launches, road shows, concerts, other
  • Urban Space and Infrastructure

    Urban planning and design, landscape architecture, urban parks, public spaces, playgrounds, infrastructure and transportation facilities, bridges, other
  • Audiovisual

    Music videos, image and advertising videos, commercials, trailers, virals, television design (e. g. broadcast stations, programmes), sound design, animation, other
  • Interactive User Experience

    Interactive media, software applications, game and interface design, connectivity, augmented reality, other
  • Online Publications

    Digital magazines, ebooks, newsletters, digital annual reports, other
  • Web

    Websites and microsites, blogs, online shops, other
  • Apps

    Education, books, services, health, fitness, music, news, navigation, travel, social networking, games, sports, entertainment, shopping, other
  • Integrated Campaigns and Advertising

    Online advertising (e. g. advertisements, banners, internet television, screensavers), campaigns, cross media and outdoor media, print advertising, mailings, dialogue media, concepts, other
  • Packaging

    Product packaging and outer product packaging, food and beverage packaging, tags, bottle labels, cans, bags, CD/DVD/disc covers, other
  • Corporate Identity

    Corporate identity, corporate design, corporate films, corporate events, corporate publishing, corporate manuals, corporate books, corporate fashion, corporate architecture, brand slogans and symbols, logos, signets, key visuals, other
  • Brand Identity

    Brand identity, brand design, brand films, brand events, brand publishing, brand manuals, brand fashion, brand architecture, brand signet, other
  • Books and Calendars

    Books (e. g. literature, nonfiction, photobooks, children’s books), digital books, corporate books, art books, calendars (e. g. wall and pocket calendars), digital calendars, other
  • Editorial

    Newspapers, journals and magazines, financial statements and annual reports, catalogues and product catalogues, brochures, manuals, other
  • Official Documents

    Stamps, private and official documents, identification cards, customer club cards, memberships, bank notes, debit and credit cards, other
  • Signage and Wayfinding

    Pictograms, icon systems, guidance systems for indoor and outdoor: cities, public institutions, office buildings and business premises, shopping centres, residential houses, other
  • Posters, Cards and Photography

    Posters and placards of all kinds, postcards, artistic photography, advertising and fashion photography, photojournalism, event photography, industrial and architectural photography, other
  • Typography

    Fonts, font families, other
  • Excellent Product Design
  • Bath and Wellness

    Bathroom and sanitary ware, bathroom fittings, sanitary technology, bathroom furniture and fixtures, bathroom accessories, saunas, solariums, whirlpools, hand dryers, body care products (e. g. tooth brushes), other
  • Kitchen

    Kitchens, kitchen furniture, sinks, kitchen fittings, large electrical appliances (e. g. stoves, ovens, grills, dishwashers, refrigerators, wine coolers), small electrical appliances (e. g. mixers, toasters), kitchen accessories, cookware and cooking equipment, ovenware, waste systems, other
  • Tabletop

    Dishes, cutlery, accessories and decorations, other
  • Household

    Household appliances (e. g. vacuum cleaners), large electric appliances (e. g. stoves, ovens, grills, dishwashers, refrigerators, wine coolers, washing machine, dryer), household items, air and water filtering units, humidifiers, waste systems, other
  • Furniture

    Home, bedroom and seating furniture (e. g. stools, chairs, sofas, tables, beds, closets, wardrobes), children’s and special furniture, other
  • Home Textiles and Home Accessories

    Home textiles (e. g. curtains, bedding, table and kitchen linen, bathroom textiles), upholstery fabrics and leathers, decorative fabrics, wallpaper, wall and home decorations, home accessories, other
  • Gardening and Outdoor Living

    Garden furniture, gardening tools and products as well as equipment, garden accessories, sunscreens, furnishings for conservatories, grills and barbecues, other
  • Sports, Outdoor Activities and Leisure

    Sports equipment and products, sportswear, tents, backpacks, binoculars, flashlights and forehead flashlights, night vision devices, outdoor clothing, outdoor and trekking equipment, games, hobby and craft supplies, recreation equipment and products, fitness equipment and products, musical instruments, products for animals, other
  • Lifestyle and Fashion

    Fashion, bags, suitcases, travel gear, head coverings, glasses and sunglasses, other
  • Baby and Child Care

    Products for babies and children, baby and children’s body care products, baby and children’s toys, play equipment, baby carriages, schoolbags and accessories, other
  • Luxury Goods

    Luxury accessories, jewellery, watches, other
  • Computer and Communication

    Computers, notebooks, tablets, PDAs, routers, network and conference technology, storage media, NAS, server systems, printers, copiers, scanners, smartphones, telephones and telephone systems, other communications equipment, charging stations, recording and playback equipment (e. g. CDs, DVDs, videos), peripheral devices and paraphernalia for computers and communications equipment (e. g. headphones, microphones, loudspeakers), cameras and equipment, other
  • Entertainment

    Consumer electronics and HiFi, microphones, headphones, loudspeakers, audio equipment, amplifiers, televisions, recording and playback equipment (e. g. CDs, DVDs, videos), beamers, sound systems, event technology, stagecraft, sound engineering, lasers and effects, multi-room systems, docking stations, video game consoles, e-readers, cameras and equipment, other
  • Building and Elements

    Building equipment, windows, doors, stairs, banisters and handrails, house and building automation, house and door labelling, security and access systems, surveillance cameras and systems, smoke detection systems, walls/floors/ceilings, acoustic solutions, door and window fittings, switches and switch systems, mailboxes, garages, gates, escalators, lifts, controls for products in this category, other
  • Human-Machine-Interface

    Interface design and controls as an integral part of a product (e. g. UX designs, MMIs, software interface)
  • Material and Surfaces

    Materials and raw materials, material innovations, surfaces, innovative textiles (technical and ornamental), other
  • Energy

    Energy technology, heating systems, radiators, ovens of all kinds, air conditioning systems, ventilation systems, solar energy installations, furnaces and boilers, other
  • Industry

    Machines and facilities, components, control technology, materials-handling technology, robotics, safety technology, timing systems, logistics systems, machines (e. g. cash machines, vending machines), semifinished products, work and protective clothing, industrial packaging, other
  • Workshop and Tools

    Tools, workshop equipment, measurement and testing technology, special products, other
  • Medical, Rehabilitation and Health Care

    Medical equipment, medical technology, medical and orthopaedic assistive devices (e. g. prostheses, ortheses, hearing aids), optics and optical equipment, laboratory technology, practice and hospital furnishings, laboratory furniture, assisted technology and assisted living, other
  • Lighting

    Residential and workplace lighting, recessed and outdoor lighting, lighting systems, lamps, special lighting, street lighting, lighting technology (systems and components), other
  • Office Furniture

    Office furniture and office furniture systems, conference furniture, partitions, acoustic elements, furniture and space solutions for special rooms (e. g. reception area, storage space), other
  • Stationery

    Writing and plotting instruments, office accessories and equipment (e. g. hole punchers, calculators, paper shredders), filing and classification systems, presentation systems, papers, hobby and craft supplies, other
  • Retail

    Sales and product display systems, cash register systems, terminals, displays, return systems, other
  • Transportation

    Passenger and commercial vehicles, motor homes, caravans, trailers, agricultural vehicles, aeroplanes and aircraft, helicopters, water and hybrid vehicles (e. g. ships, boats), railed vehicles, motorcycles and rollers, vehicles for local public transportation, special vehicles, automotive equipment (e. g. luggage racks), vehicle components, vehicle interiors and furnishings, navigation systems, other
  • Conceptional Transportation

    Passenger and commercial vehicles, motor homes, caravans, trailers, agricultural vehicles, aeroplanes and aircraft, helicopters, water and hybrid vehicles (e. g. ships, boats), railed vehicles, motorcycles and rollers, vehicles for local public transportation, special vehicles, other
  • Public Design

    Urban and street furniture, kiosks, advertising columns, displays and advertising media, shelters, stops and stations, park furniture, waste and lighting systems, other
  • Bicycles and E-Bikes

    Mountain bikes, racing bikes, crossbikes, urban bikes, E-Bikes, pedelec, children bicycles, trekking bikes, special bikes, other
  • Universal Design
  • Additional to the login in the categories listed from above, all the products and projects are registered for the competition in a higher-level category Universal Design. This involves all products and projects that particularly stand out because they can be used by as many people as possible without further specializationor adjustment.

    In this case, the focus is clearly on the development of barrier-free, age and origin-independent products and projects.


Entries may be presented to the jury:

- in digital form (only in the category Excellent Communications Design)
- original form
- as presentation charts in the A2 horizontal format on foam board (max. 4 pieces)
- including a assembly instruction of the project
- presentation texts must be written in English


All entries shall be delivered in secure and reusable packaging thatensures safe arrival. Furthermore, packaging must beclearly labelled with the received product ID. The participants are responsible for the transport costs to and from as well as the insurance costs for registered products. Size S entries originating from within the EU can, upon request, be sent back to the applicant following the judging session. Please note this service is subject to additional fees.

Delivery times and addresses:

You will receive further details regarding delivery times and addresses in the form of an e-mail confirmation after successfully registering for the contest. In addition,you can view this information by accessing your personal login area under the menu item »Delivery«.


  • Registration deadline: 7 July 2017
    Judging: 27 and 28 July 2017
    Notification of jury results: August 2017
    Publication of the online gallery: November 2017
    Publication of the catalogue: Winter 2018
    Award ceremony: Winter 2018 in the context of the fair Ambiente
    Exhibition product design: Winter 2018
    Exhibition communications design: Winter 2018

  • Who is allowed to compete?

    Only contributions that have been nominated for the German Design Award by the "Design Innovation Product Scouting" panel of the German Design Council or by its foundation members can participate in the competition. Submissions are approved only if their publication or launch is no longer than five years ago, calculated from the year of submission. An earlier awarding is not necessary.

    In addition, you have the option of sending us a nomination request. The form for your nomination request can be found here.

  • My product/project has already taken part in another German Design Council competition – can I also submit it for the German Design Award?

    Award-winning projects of Iconic Awards, Automotive Brand Contest, Bicycle Brand Contest, Motorcycle Brand Contest and Iconic Awards: Interior Innovation are automatically included in the group of nominees for the German Design Award.

    For all other projects, feel free to submit a nomination request.

  • How many participants were there last year?

    In total there were about 4,058 submissions for the German Design Award 2017; 1,969 in the area of Excellent Product Design, 1,552 in the area of Excellent Communications Design and 537 in the area of Universal Design.

  • What are the benefits for the winners?

    • Label (unlimited use)
    • Catalogue entry
    • Copy of the catalogue
    • Entry in the online gallery (for a period of three years)
    • Entry in the app
    • Exhibition
    • Certificate
    • Press package

    The optional Nominee Package includes:

    • Label (unlimited use)
    • Catalogue entry
    • Copy of the catalogue
    • Entry in the online gallery (for a period of three years)
    • Entry in the app
    • Various marketing services such as a personalised certificate
  • What costs are associated with a nomination?

    A nomination or nomination request is free of charge and without obligation. Costs arise only after completing online registration.
  • What is the nomination process?

    The German Design Award has limited participation and is not an open competition. This means that participation is possible only if the product / project has been previously nominated. This can be done by the “Design Innovation Product Scouting” panel of the German Design Council or by its foundation members. It is also possible to submit a nomination request.
  • Until when can a nomination for the German Design Award 2018 be requested?

    Nomination requests will be accepted until 30 June 2017.
  • What information is needed for a nomination request?

    • Product/project title
    • 3-4 pictures
    • descriptive text
    • information about the manufacturer / client / designer (including postal address)
  • How do I learn about my nomination?

    After the internal review of your nomination request, you will receive a notification including the competition documents and all other information by post. If the registration deadline is imminent, the information is sent digitally.
  • My product/project is not yet on the market – will my information be treated confidentially during the examination of the nomination request and, if necessary, during the jury session?

    Yes, the information provided is always treated confidentially when processing the nomination request. The same applies to the jury session, which takes place behind closed doors.
  • What are the categories?

    The categories are listed above.
  • If my submission is nominated, can I choose its category myself?

    Yes. You can register your product/project in up to three categories.
  • I am a newcomer; how can I participate in the German Design Award?

    Newcomers are nominated exclusively by the deaneries of universities. Graduates in the fields of textile, product, industrial, communications and interior design who either have German citizenship or who have earned a design degree from a German university are eligible. The degree must not be more than five years ago. Both individuals and design offices with several designers can participate in the competition. The entire portfolio of a designer is assessed.
  • When and where does the awards ceremony take place?

    The award ceremony takes place in the context of the international consumer goods fair Ambiente in Frankfurt/Main. The exact date will be announced.