igus® corporate design manual ’17
Advertisements, trade fairs, catalogues, mailings, website etc. A corporate design created within the company without any input from external agencies. The manual not only shows the basics but also how bad, overloaded briefings can be countered by technical designs in such a way that the latter remain connected to a clear and uncluttered concept. For industry, igus® manufactures products made of polymer that require a certain amount of explanation.
The use of retro 1970s elements for this design, which centres around the product and its advantages, endows the design with a signature look that is underscored by the striking orange colour.