MINI Deutschland Gebrauchtwagenbörse

Description

The MINI Deutschland Gebrauchtwagenbörse is an online platform for the marketing and sale of used vehicles of the MINI-brand. This platform is based on pixelconcept´s “Automanager” vehicle management system and BMW AG´s central second-hand car management system. The target group is the potential buyer of a used MINI. The MINI Deutschland Gebrauchtwagenbörse is integrated into the central website, as well as the presences of the MINI-dealers.

Statement of the jury

This website’s ultra-modern design adroitly combines the functionality of a good search platform with the emotional punch of the MINI brand.