Vimagua

Vimagua

Description

Vimagua is a reusable, eco-friendly, 100 % recyclable and lightweight water bottle, created to be offered to the local school communities. It’s much more than a bottle, it’s a mission to promote the consumption of tap water and raise awareness among youth, on the importance of water to health and the environment. The design, inspired by a water droplet and the water surface ripple effect, it is ergonomic for children and is meant to fit into a small lunch bag. The 450 ml PET bottle weighs 25 g.


Jury statement

This contemporary, ergonomic and child-friendly packaging made from robust recycled plastic ideally lends itself to being topped off from a tap and to being taken to school. It was an excellent idea to instil kids with enthusiasm for drinking water as an appealing and healthy foodstuff.

Winner

Excellent Communications Design
Packaging