RoadStars powered by Mercedes-Benz Trucks
Description
RoadStars powered by Mercedes-Benz Trucks is Mercedes-Benz Trucks’ interactive communication platform in the style of an online magazine and community for truck drivers. In 2017, the platform underwent a facelift, presenting new features and a new design. Focusing on story-telling and events, RoadStars now caters to each user’s individual needs. A community was successfully formed by the drivers interacting both with each other as well as with the brand Mercedes-Benz Trucks.
Statement of the jury
Large-format pictures and an intriguing narrative have an emotional impact on the visitor to this website and invite him to become part of a large community. A powerfully made website that impressively demonstrates that the company understands its target group.
Winner
Excellent Communications Design
Web