SeptFest 2015 – identity and publicity materials

Description

The identity for SeptFest was developed out of the idea “reconstituting the past for the future”. The visual, which evokes paper maché, was made from old marketing material by layering posters on top of each other. It works as a visual metaphor for the critical role the Contemporary Art Centre played for young artists in Singapore. For its silver jubilee, the organisation was “peeling away its layers” to find its place in the years to come.

Statement of the jury

This design impressively conveys the crucial element.