Relaunch von www.malteser.de

Relaunch von www.malteser.de

Description

The core idea behind the relaunch of www.malteser.de was to bring the user into the world of the Malteser through stories. After the switch to a new design in 2013 and the introduction of the responsive layout in 2014, the focus of the Malteser now in 2016 was on making the great variety and the modern concept even more tangible on the website.


Statement of the jury

A website that’s modern from both technical and formal standpoints, and that keeps the user emotionally engaged through interesting narratives – and in so doing sharpens its brand profile mainly primarily via the information presented on the site.

Winner

Excellent Communications Design
Online Publications