Audi HoloLens Experience

Description

As a way of enhancing people’s experience of the product during the Audi A5 market launch, we gave potential customers an opportunity to explore the car using the Microsoft HoloLens technology. In adding virtual and interactive content, it was the first time we used mixed reality at an automotive-retail-event. We created an innovative and immersive presentation of product and feature highlights. Guests were able to discover the Audi A5 in ways that are usually only possible during test drives.

Statement of the jury

The Audi HoloLens Experience – a fascinating augmented reality directly at POS in the showroom – creates a powerful and memorable emotional connection with innovative high-tech companies.