Mercedes-Benz Plaza Moscow

Mercedes-Benz Plaza Moscow

Description

The Mercedes-Benz Plaza is composed of different worlds that enable customised client communication. A two-level media strip in the centre of the showroom exhibits a recent concept car that embodies the future of the brand. Bought vehicles can be picked up in delivery lounges. While sitting in the box seat, a projection show prepares the buyer for their new vehicle, which rises up magically from the ground in a lift. A gateway to the city opens, the buyer climbs in and drives from the show onto the road.


Statement of the jury

This showroom concept enables visitors to experience the Mercedes brand with all five senses. A wonderful touch here is the car lift that transports cars that have been purchased to the location where customers pick them up – making for a lovely surprise.

Winner

Excellent Communications Design
Retail Architecture