Telemann2017

Telemann2017

Description

The development of an internationally understandable festival logo. It was meant to depict the integration of the title Telemann in 2017 because of his 250th obit. The logo is based on both Didot’s and Avenir’s writings. The Didot was composed in the lifetime of Telemann. The writing Avenir is dated 1988, the year the main work of Telemann – “the Tafelmusik” – was recorded by the world-famous Concentus Musicus under the management of the Telemann’s prizewinner, Nikolaus Hanoncourt (d. 2016).


Statement of the jury

The idea of combining lettering from two different eras into a signature letter “T” has been superbly executed here. The staff lines subtly draw attention to the reference to music. A clear design grid with intelligent colour coding rounds out this striking design.

Winner

Excellent Communications Design
Corporate Identity