StayAt

StayAt

Description

StayAt is the leading chain of apartment hotels in Sweden. They needed a guidance system and environmental graphics for a new hotel. With simple materials and focus on the details, we created a functional system that also projects the relaxed and playful feeling that StayAt communicates in. StayAt is all about that little extra and we wanted to get that through with a play on perspectives and hidden small details and messages so that the guests always have something new to discover.


Statement of the jury

The creative use of various materials and colours and the attendant attention to detail make this orientation system something special indeed. An original design with an appealingly youthful touch.

Winner

Excellent Communications Design
Signage and Wayfinding

Company/Client