Bar Installation
Description
A project commissioned by THOC: The bar is 7 m in length. Identical wooden slats are used, with their narrower sides being painted a light bluish colour. This is repeated on the front façade of the bar. The same piece is repeated 95 times and rotated 360° along the façade. This is where the visual interplay happens. The narrower sides disappear when viewed at 90°. The same happens at 270°.
Statement of the jury
The adroit deployment of wooden slats, combined with coloured edges, creates an intriguing optical effect that makes this bar highly distinctive.
Winner
Excellent Communications Design
Retail Architecture