Modulares Shop-Design-Konzept für mobilcom-debitel

Modulares Shop-Design-Konzept für mobilcom-debitel

Description

The Danish retail design specialists at Briq Group have created an innovative store concept for mobilcom-debitel. The modular design of the niche spaces and product wall ensures a flexible system that can be customized for each store and easily modified for changing campaigns. The centrepiece wooden table creates an open space for interaction between consumers and sales personnel. Clean infographics and clear distinctions in material and lighting makes the consumer experience more streamlined.


Statement of the jury

This simple space has an agreeably light and congenial atmosphere, which is prevented from seeming unduly cold through the use of wood. The ingeniously modular furnishings are strikingly contemporary and allow for a high degree of flexibility. Noteworthy here as well is the use of a long table in lieu of a counter, which creates a pleasant space for interacting with customers.

Winner

Excellent Communications Design
Retail Architecture

Company/Client