MediaMarkt

Description

“Fun is the main thing” – The new concept MediaMarkt has realized in Eindhoven/NL and Wilrijk/BEL takes up the brand’s slogan and presents the electronics retailer as a driving force for ideas and inspiration. Differently themed freestanding pavilions connect the products with fun and pleasure and provide real added value for customers. Customer orientation is facilitated by the elaborate in-store communication and branding elements.

Statement of the jury

A strong and highly emotional concept that enables customers to experience a product even before they purchase it. This consumer electronics store is realised as a theme park featuring exciting entertainment and offering a great deal to be discovered.