Social Innovation Festival (10DAYFEST) is an annual flagship programme organized by Jockey Club Design Institute for Social Innovation. It features a variety of exhibitions, workshops, movie screenings, seminars and lectures under the theme of “design and society”. Pattern-like graphics have been used for the identity. The graphics can be transformed into the programs’ icons, or reformed into the event typeface, which is consistent with the idea of the festival: “co-create, co-work and co-experience”.
The extremely lively design reflects the themes of the festival and translates them into a graphic pattern complete with icons. With its rounded corners and overall colour scheme, it makes a very friendly and life-affirming impression and is very enjoyable.