ALDI Supermarkets – Sal de Plata

ALDI Supermarkets – Sal de Plata

Description

Sal de Plata packs are a breakthrough in their category. By placing the packs on top of each other, they create a bigger composition; an infinite pattern. A modular design allowed us to create infinite sets of fish that, together with a net texture, evoke a fisherman’s successful haul. The redesign was implemented across all categories of cans: 61 references, with an average turnover of 800,000 units.


Statement of the jury

Stretching the motif across multiple packages to create a decorative pattern is an original idea and has been implemented in a very visually attractive manner.

Special Mention

Excellent Communications Design
Packaging

Company/Client