ALDI Supermarkets – Sal de Plata
Description
Sal de Plata packs are a breakthrough in their category. By placing the packs on top of each other, they create a bigger composition; an infinite pattern. A modular design allowed us to create infinite sets of fish that, together with a net texture, evoke a fisherman’s successful haul. The redesign was implemented across all categories of cans: 61 references, with an average turnover of 800,000 units.
Statement of the jury
Stretching the motif across multiple packages to create a decorative pattern is an original idea and has been implemented in a very visually attractive manner.
Special Mention
Excellent Communications Design
Packaging