Ambright

Description

The unique “LED’S technology” by Ambright is able to print LED diodes on different materials in an automated way, which opens a whole new world of possiblites for product and room design. The key challenge was to convey the technology without existing visual references. As well as the heterogeneous target groups, composed of: product developers, manufacturers, technicians, designers and architects. Elevate developed three key visuals that symbolize all application levels: products, presentations and spaces.

Statement of the jury

The high-quality imagery impressively showcases the creative options revealed by the product – something which is more precisely expressed by the original headline with regard to content and typography.