Hancure
Description
People generally think Chinese medicine has gradual effects, so we named ??? to emphasise its timeliness and functionality. The English name Hancure with the A and U and the gourd shape that represent Chinese medicine highlight the amazing medicinal properties. The package references skincare products and no longer has the old-fashioned look of traditional Chinese medicine, so consumers can easily trust the brand’s effectiveness, allowing Hancure to stand out among other medicine products.
Statement of the jury
The design interprets traditional elements of Chinese medicine and culture to create contemporary, eye-catching packaging.
Special Mention
Excellent Communications Design
Brand Identity
Company/Client
R+J Medical Co.