RICOH THETA S
Description
Ricoh Theta S is the successor of RICOH THETA released in 2013, the first consumer product to shoot 360° spherical images. It is a high-end/ performance model to further pursue the fun of spherical imaging. While the body design to pursue portability/ easy control/simplicity is inherited, with unified parts/LED transparent display, unneeded factors were all cleared from THETA S. The moulded soft-feel texture made of durable materials withstands unusual circumstances.
Statement of the jury
THETA S invites the user to explore new visual worlds – it is very simple to operate, requiring just a few steps. An altogether beautifully designed product that promises to deliver a high fun factor.
Winner
Excellent Product Design
Entertainment