Burger King Österreich – What Is Black
Description
The heart of our “What is Black?” mystery campaign for Burger King Austria and its “Halloween Whopper” was the landing page www.WhatIsBlack.at, showcasing a mysterious countdown. We also created custom “black” content for seven social networks, such as a Spotify playlist exclusively containing songs with the word “black” in the lyrics. Plus, our “Black Force” – promoters in black morph suits – were out and about all over Austria and on Snapchat.
Special Mention
Excellent Communications Design
Integrated Campaigns