Obsthof Muth Marmelade und Spirituosen

Description

Within the context of my bachelor’s thesis, a new brand image was to be created for the fruit farm Muth from Mühltal. In addition to creating the logo, the packaging for jam and liqueurs was also reworked. The new and modern packaging developed with a hand-made aspect. For the jam jars labels were consciously avoided in favor of banderoles around the jars. The approximately 20 different jam varieties now look fresh, high-quality and attractive.

Statement of the jury

The design unites the themes of artisanal manufacture with “country fruit” to create a genuine, authentic and even modern appearance. The products are clearly distinguished from one another while maintaining brand cohesiveness.