Leica Camera Store/Gallery – Designers are Storytellers

Description

A new store concept of Leica Camera AG combined the manufacture of cameras, a bookstore and photo gallery for the first time. The new store concept was realised in Frankfurt in 2015. The given retail furniture of Leica were added by individual furniture and supported by the plain treatment of the given structure and materials of the building built up in the 70th. The combination of these elements in material and detail emphasise the impressive history and quality of the products.

Statement of the jury

The photography theme is clearly communicated both internally and externally by the striking eye of the camera. The fascinating combination of a photo gallery, communication center and shop display works well, providing an impressive brand experience. A lovely concept that reflects the values of the traditional brand right down to the smallest detail.