Abadía Española

Description

The meaning of Abadía is “Abbey”, and this name is the essence of this branding and packaging design. Abbeys (Las Abadías) were a stronghold of knowledge during dark times. The abbots dedicated themselves to brewing with faithful devotion. As a tribute to these labours, the packaging reflects a simple design, evocative and austere, with illustrations which symbolize each of the types of beer. It is printed with fluorescent inks to evoke illumination.

Statement of the jury

A lovely design, simple in form, that distinguishes the various types of beer produced by the manufacturer but which at first glance does not have the typical image of a traditional beer brand and reinterprets the theme in a fresh, new style.