Houdek – DeliK’
DeliK’ – the “Delicious Kitchen” offers different snacks of meatballs. Together with our client’s marketing director we developed the idea of a flexible logo. Each logo features a different portrait of a real employee who recommends his favourite product. We added a slate background which highlights the vegetables, photographed from above apparently randomized. A big handmade (by us) chalk lettering for the product names, completes the design and gives it a home cooked touch.
This packaging design showcases the products and deftly associates them with elements that convey a high level of plausibility and authenticity. The impact of this design is heightened by stylishly illustrated testimonials from young employees that underscore the contemporary nature of the brand.