B&O PLAY is in the business of “goosebumps” – making us feel something with beautiful music. To take the consumer from looking at silence on a shelf of products to truly seeing the sound, we drew from the tactile world of print magazines with a narrative approach to design. Changing periodically like a revolving annual, the new packaging gives the brand far more scope to reflect contemporary culture.
Associating the products with the clear and elegant aesthetics of a fashion magazine renders this packaging design special in its segment. A sleek design that impeccably conveys the idealised lifestyle of the target group.