Ogilvy & Mather Signature Lobby
A lobby is the first impression you get of a company. This one was embodied as a huge brand stamp that says: “This building is us; come inside and be part of our world”. The striking simplicity and strength of a dual-colored space within a large-scale space becomes a complex 3D signature composition where the letters break into pieces – reminding one that Ogilvy & Mather may be a big company made up of thousands of people but, at the end of the day, all of them collaborate as one.
Thanks to the placement of an oversized black monogram above the stairs, walls and ceilings, the two-colour design of the entrance becomes a memorable three-dimensional brand experience. An idea that is as effective as it is simple and that has been executed perfectly.