The award for excellent design

The German Design Awards set international standards for innovative design developments and competitiveness on the global market.


Today more than ever, outstanding design means providing answers to current demands, focusing on society and the impact of products and services on it – through multi-perspective approaches, sustainable and circular design processes or resource- and environmentally-friendly production.


The top-class international jury will distinguish these outstanding design achievements – and the German Design Awards make design trends visible across all industry sectors in a glamourous setting.


Be part of it!


Winner - Newcomer 2023: Tobias Trübenbacher

Tobias Trübenbacher

Newcomer 2023

In his work, Tobias Trübenbacher focuses on social design, sustainability and the development of new solutions for ecological problems and global challenges. He studied industrial design in Munich and at the UdK in Berlin, where he graduated in 2021. He gained practical experience at Studio Mark Braun or Konstantin Gricic, among others. He is currently working at the TU Munich at the Chair of Architecture and Design on the interface between (product) design and large-scale architecture or urban design, in order to be able to design transformation in an even larger, all-encompassing context.


The Newcomer Award is an endowed distinction of the German Design Council, which is awarded to young designers every year. For the finalists, the award opens up a great opportunity for their further career. At the German Design Awards show and at follow-up events, the German Design Council offers them a platform to present their concepts and ideas for a sustainable, economically, ecologically and socially oriented future. In addition, they are given the opportunity to forge contacts with leading personalities in the design-oriented industry and to benefit from the member network of the German Design Council. Participation is exclusively on nominations by universities and their representatives. Read more ...


Personality 2023: Paula Scher

Paula Scher

Personality 2023

Paula Scher is one of the most acclaimed graphic designers in the world. Since 1991, she has been a principal in the New York office of the distinguished international design consultancy Pentagram, where she develops brand identities, signage, packaging and publications for a wide range of clients. With fearless simplicity, her work makes unknown brands iconic, and iconic brands epic. Her identity systems for organizations such as the Public Theater, the Museum of Modern Art, Shake Shack, Citibank, Microsoft, Tiffany & Co., and the High Line have become landmarks of modern branding.


Scher has been the recipient of hundreds of industry honors including the National Design Award, the D&AD Special President’s Award and the AIGA Medal. Her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions. A documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.”


to the ndion interview with Paula Scher


Public Choice Winner: Creative Rebels

NFT Collection

Public Choice 2023

The Kochstrasse Brand Agency wants to support people from crisis areas and has initiated a fascinating benefit project for this purpose with the "Creative Rebels NFT Collection", in which young creatives were called upon to mine 9595 NFTs (Non-Fungible Tokens). The basis is a multi-gender character that stands for creativity, freedom, design and equality. Mining creates a unique piece of digital art that cannot be changed or reproduced once stored on the blockchain, which significantly increases its value. In this way, a creative variety of illustrations was created that impresses and touches emotionally at the same time.


Impressions from the MAK Frankfurt | Photos: Exhibition, Daniel Banner / Design Talks, Lutz Sternstein

The exhibition at the MAK Frankfurt


Every year, the award-winning products, concepts and implementations of the German Design Awards are presented to the public in a special exhibition at the Museum Angewandte Kunst, Frankfurt am Main.


All submissions can be viewed in a digital presentation, and the gold awards in the three subject areas "Excellent Product Design", "Excellent Communications Design" and "Excellent Architecture" can be physically experienced on site. The winners of the "Personality of the Year", "Newcomer Awards" and "Public Choice Award" will also be presented on this occasion.


The supporting programme of the exhibition will include exciting panel discussions and guided tours that will promote exchange and discourse on current design topics.


Review: Jury session at October 20. to 21. 2022 | Photo credits: Daniel Banner

“Things are getting a lot more digital across the board! And making technology more human-friendly is becoming a big issue.”


Jury member Dina Gallo, Head of Design Management TRUMPF

Media partner

slanted - Medienpartner des German Design Award Architonic - Media partner of the German Design Awards designboom - Media partner of the German Design Awards Arch Daily - Media partner of the German Design Awards Haus von Eden - Media partner of the German Design Awards ndion - Medienpartner des German Design Award