The award for excellent design

The German Design Award stands for excellent design - international and renowned. Since 2012, a large jury of experts has been deliberating and deciding from several thousand submissions from over 45 countries every year in a multi-stage process! What is Excellent Design? We believe that design can change the world!


How can the sustainable transformation of our industry and society succeed? What new ways of thinking, materials and economic models are needed to achieve this goal?

Today more than ever, outstanding design means providing answers to the challenges of our time, promoting thinking in circular models and realising visions of a better world based on the design of actions. Sometimes it is only small changes or ideas that have a big impact, sometimes it is entire business models. The top-class international jury of the German Design Award honours these groundbreaking design achievements - and the German Design Award makes the design trends visible across all sectors in a glittering setting.


Be there and present your performance!


Winner - Newcomer 2023: Tobias Trübenbacher

Tobias Trübenbacher

Newcomer 2023

In his work, Tobias Trübenbacher focuses on social design, sustainability and the development of new solutions for ecological problems and global challenges. He studied industrial design in Munich and at the UdK in Berlin, where he graduated in 2021. He gained practical experience at Studio Mark Braun or Konstantin Gricic, among others. He is currently working at the TU Munich at the Chair of Architecture and Design on the interface between (product) design and large-scale architecture or urban design, in order to be able to design transformation in an even larger, all-encompassing context.


The Newcomer Award is an endowed prize sponsored by the German Design Council that is awarded every year to young designers. For the finalists, the award opens up a great opportunity for their further career. During the award ceremony and at follow-up events, they have the opportunity to network directly with the great minds of the design-promoting industry and economy. The foundation members of the German Design Council also play a central role here. Participation is exclusively by nomination by universities and their representatives. More about


Personality 2023: Paula Scher

Paula Scher

Personality 2023

Paula Scher is one of the most acclaimed graphic designers in the world. Since 1991, she has been a principal in the New York office of the distinguished international design consultancy Pentagram, where she develops brand identities, signage, packaging and publications for a wide range of clients. With fearless simplicity, her work makes unknown brands iconic, and iconic brands epic. Her identity systems for organizations such as the Public Theater, the Museum of Modern Art, Shake Shack, Citibank, Microsoft, Tiffany & Co., and the High Line have become landmarks of modern branding.


Scher has been the recipient of hundreds of industry honors including the National Design Award, the D&AD Special President’s Award and the AIGA Medal. Her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions. A documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.”


Public Choice Winner: Creative Rebels

NFT Collection

Public Choice 2023

The Kochstrasse Brand Agency wants to support people from crisis areas and has initiated a fascinating benefit project for this purpose with the "Creative Rebels NFT Collection", in which young creatives were called upon to mine 9595 NFTs (Non-Fungible Tokens). The basis is a multi-gender character that stands for creativity, freedom, design and equality. Mining creates a unique piece of digital art that cannot be changed or reproduced once stored on the blockchain, which significantly increases its value. In this way, a creative variety of illustrations was created that impresses and touches emotionally at the same time.


Impressions from the MAK Frankfurt | Photos: Exhibition, Daniel Banner / Design Talks, Lutz Sternstein

The exhibition at the MAK Frankfurt


Every year, the award-winning products, concepts and implementations of the German Design Awards are presented to the public in a special exhibition at the Museum Angewandte Kunst, Frankfurt am Main.


All submissions can be viewed in a digital presentation, and the gold awards in the three subject areas "Excellent Product Design", "Excellent Communications Design" and "Excellent Architecture" can be physically experienced on site. The winners of the "Personality of the Year", "Newcomer Awards" and "Public Choice Award" will also be presented on this occasion.


The supporting programme of the exhibition will include exciting panel discussions and guided tours that will promote exchange and discourse on current design topics.


Review: Jury session at October 20. to 21. 2022 | Photo credits: Daniel Banner

“Things are getting a lot more digital across the board! And making technology more human-friendly is becoming a big issue.”


Jury member Dina Gallo, Head of Design Management TRUMPF

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