In his work, Tobias Trübenbacher focuses on social design, sustainability and the development of new solutions for ecological problems and global challenges. He studied industrial design in Munich and at the UdK in Berlin, where he graduated in 2021. He gained practical experience at Studio Mark Braun or Konstantin Gricic, among others. He is currently working at the TU Munich at the Chair of Architecture and Design on the interface between (product) design and large-scale architecture or urban design, in order to be able to design transformation in an even larger, all-encompassing context.

The Newcomer Award is an endowed prize sponsored by the German Design Council that is awarded every year to young designers. For the finalists, the award opens up a great opportunity for their further career. During the award ceremony and at follow-up events, they have the opportunity to network directly with the great minds of the design-promoting industry and economy. The foundation members of the German Design Council also play a central role here. Participation is exclusively by nomination by universities and their representatives. More about

Paula Scher is one of the most acclaimed graphic designers in the world. Since 1991, she has been a principal in the New York office of the distinguished international design consultancy Pentagram, where she develops brand identities, signage, packaging and publications for a wide range of clients. With fearless simplicity, her work makes unknown brands iconic, and iconic brands epic. Her identity systems for organizations such as the Public Theater, the Museum of Modern Art, Shake Shack, Citibank, Microsoft, Tiffany & Co., and the High Line have become landmarks of modern branding.

Scher has been the recipient of hundreds of industry honors including the National Design Award, the D&AD Special President’s Award and the AIGA Medal. Her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions. A documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.”

The Kochstrasse Brand Agency wants to support people from crisis areas and has initiated a fascinating benefit project for this purpose with the "Creative Rebels NFT Collection", in which young creatives were called upon to mine 9595 NFTs (Non-Fungible Tokens). The basis is a multi-gender character that stands for creativity, freedom, design and equality. Mining creates a unique piece of digital art that cannot be changed or reproduced once stored on the blockchain, which significantly increases its value. In this way, a creative variety of illustrations was created that impresses and touches emotionally at the same time.

The exhibition at the MAK Frankfurt

Every year, the award-winning products, concepts and implementations of the German Design Awards are presented to the public in a special exhibition at the Museum Angewandte Kunst, Frankfurt am Main.

All submissions can be viewed in a digital presentation, and the gold awards in the three subject areas "Excellent Product Design", "Excellent Communications Design" and "Excellent Architecture" can be physically experienced on site. The winners of the "Personality of the Year", "Newcomer Awards" and "Public Choice Award" will also be presented on this occasion.

The supporting programme of the exhibition will include exciting panel discussions and guided tours that will promote exchange and discourse on current design topics.