In his work, Tobias Trübenbacher focuses on social design, sustainability and the development of new solutions for ecological problems and global challenges. He studied industrial design in Munich and at the UdK in Berlin, where he graduated in 2021. He gained practical experience at Studio Mark Braun or Konstantin Gricic, among others. He is currently working at the TU Munich at the Chair of Architecture and Design on the interface between (product) design and large-scale architecture or urban design, in order to be able to design transformation in an even larger, all-encompassing context.

Paula Scher is one of the most acclaimed graphic designers in the world. Since 1991, she has been a principal in the New York office of the distinguished international design consultancy Pentagram, where she develops brand identities, signage, packaging and publications for a wide range of clients. With fearless simplicity, her work makes unknown brands iconic, and iconic brands epic. Her identity systems for organizations such as the Public Theater, the Museum of Modern Art, Shake Shack, Citibank, Microsoft, Tiffany & Co., and the High Line have become landmarks of modern branding.

Scher has been the recipient of hundreds of industry honors including the National Design Award, the D&AD Special President’s Award and the AIGA Medal. Her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions. A documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.”

The Kochstrasse Brand Agency wants to support people from crisis areas and has initiated a fascinating benefit project for this purpose with the "Creative Rebels NFT Collection", in which young creatives were called upon to mine 9595 NFTs (Non-Fungible Tokens). The basis is a multi-gender character that stands for creativity, freedom, design and equality. Mining creates a unique piece of digital art that cannot be changed or reproduced once stored on the blockchain, which significantly increases its value. In this way, a creative variety of illustrations was created that impresses and touches emotionally at the same time.

»Excellent Product Design«, »Excellent Communications Design« and »Excellent Architecture«: With these three thematic fields, the German Design Council honoured groundbreaking products and innovative projects at the German Design Award 2023. The award-winning products, concepts and implementations are presented every year in a special exhibition at the Museum Angewandte Kunst, Frankfurt am Main.

On this occasion, the winners of the »Personality of the Year«, »German Design Award - Newcomer« and »Public Choice Award« will also be presented.

In addition to the product presentations of the German Design Award, talk rounds and guided tours were held to promote exchange and discourse on current design topics.