German Design Award

German Design Awards: Luzia Hein is Newcomer 2019

With over 1,600 international visitors, the awards ceremony for the 2019 German Design Awards was a design event of the highest calibre. The “Newcomer 2019” award went to Luzia Hein, who was delighted to receive 15,000 EUR in prize money. In another highlight of the ceremony, Peter Schmidt was acclaimed as “Personality of the Year”.

The German Design Council's “Newcomer 2019” award promotes and supports talented young designers, whereby gaining access to the German Design Council’s unique international network is of major significance, and will benefit winner Luzia Hein and the five other finalists: Essi Johanna Glomb, Frauke Zoë Taplik, Gabriel Müller, Luisa Rubisch and Rasa Weber.

As Andrej Kupetz, Chief Executive Officer of the German Design Council, says of the award: “The German Design Council’s core task has always been to promote and support good design and design talent. We take particular pleasure in preparing the ground for young designers entering the workforce, and helping them to network with leading personalities from the design and business sectors.”

The prize money, generously donated by Deutsche Telekom AG, amounts to 25,000 EUR.

The lucky winner: Luzia Hein is Newcomer 2019

Luzia Hein studied Graphic Design in Mainz and Hamburg and gained her master's degree with distinction in 2017. Her focus is on lettering, design in space and corporate design. She also works on graphic patterns and their interdisciplinary use in various media. In her master's project Linie zu Fläche she combined sweeping wall pieces and lettering and developed a catalogue for the exhibition. She now works as a freelance graphic designer and also as art director at the bag label CHI CHI FAN in Hamburg.

To read more about our Newcomer Award finalists, visit:


Peter Schmidt named 2019 German Design Award Personality

The winner of this year's Personality Award is graphics and brand designer Peter Schmidt. Schmidt was born in Bayreuth and joined forces 1972 with Waltraut Bethge to found the Peter Schmidt Studios, an agency which he directed for 30 years. Schmidt and his partners Daniel Belliero, Marcel Zandée and Carsten Corleis currently work for an international clientele under the company name THE STUDIOS – PETER SCHMIDT DANIEL BELLIERO MARCEL ZANDÉE CARSTEN CORLEIS. His creative activities range from packaging to corporate design, from perfume bottles to brand consultancy, and from book design to stage sets and architecture. The Jil Sander logo and the minimalist design of the bottle for her first perfume are among his best-known creations.


Public Choice winner is Pelipal GmbH

Over the past few weeks, users of the “Design Explorer” app have been given the opportunity to vote for their favourite among the 2019 German Design Award winners. The 2019 Public Choice winner is the Solitaire 9025 bathroom furniture range by Pelipal GmbH. The concept for the range by designer Celina Bicker is based on an industrial aesthetic characterised by a straightforward, elegant and lightweight design idiom. The jury also praised the “minimalistic, timeless design, with its impressively high level of functionality.”


The winner exhibitions

  • Excellent Product Design: From 8 to 12 February at the Ambiente Trade Fair in Frankfurt am Main (Galleria Nord)
  • Excellent Communications Design: From 9 to 24 February 2019, Museum Angewandte Kunst, Frankfurt am Main. Preview at the Museum Angewandte Kunst at 6 p.m. on 8 February 2019
  • The Newcomer Award finalists, along with Peter Schmidt, winner of the Personality Award, will also be presented in both exhibitions


German Design Awards

The German Design Awards constitute the German Design Council's premium international prize, and are one of the world's most renowned design competitions. With over 5400 entries for the Product and Communications Design categories, the German Design Awards have once again seen pleasing growth in 2019. Product and project entries were received from 63 countries, with the share of international entries increasing to 54 percent. A total of 50 gold prizes were awarded across 55 categories.

All of the winners from the 2019 German Design Awards are presented in our online gallery at:

You can find more information and photos in our Dropbox at: