German Design Award

The awards ceremony for the German Design Awards 2020 – honouring this year’s winners and awarding the Newcomer prize

On 7 February the Forum at Messe Frankfurt played host to a top-class design event: the awards ceremony for the German Design Awards 2020. The event attracted roughly 1,600 international guests and offered attendees the opportunity to talk and exchange ideas. The highlights of the ceremony included honouring Jasper Morrison with the “Personality of the Year” award, and the presentation of the “Public Choice Award” to Thailand-based company Design Alternative. The winner of the Newcomer award, which comes with a €15,000 cash prize, was also announced: this year the award went to Janina Hünerberg.

Frankfurt, 7 February 2020

The German Design Council’s Newcomer award supports talented young designers. In addition to the prize money, the award also provides the five finalists with access to the German Design Council’s unique international network. As well as the first prize, the remaining four finalists receive €2,500 each, bringing the total prize money to €25,000 – kindly sponsored by Deutsche Telekom AG. To view the winners of the German Design Awards 2020 as well as impressions from the awards ceremony, visit:


The 2020 Newcomer award goes to Janina Hünerberg

Janina Hünerberg, born 1992 in Hamburg, began her studies in industrial design in 2012 at the Muthesius Kunsthochschule, Kiel, where she graduated with a Bachelor of Arts degree in 2016. Two years later, she received her Master of Arts in Medical Design. Already during her studies Janina Hünerberg received several renowned awards, among them a recognition at the Bavarian State Prize for Young Designers and the Mia Seeger Prize for a measuring device for on-site diagnosis of mastitis in dairy cows. She also took first place in the Muthesius Prize and in the national round of the James Dyson Award.
 Janina Hünerberg has been working as an industrial designer/medical designer at Holm & Laue GmbH & Co. KG since 2018.

To learn more about the finalists, visit:


Jasper Morrison named German Design Award Personality 2020

This year’s Personality Award goes to British product designer Jasper Morrison. His pared-down, elegant design objects are unpretentious, formally unobtrusive and focussed on maximum usability. Morrison, who was born in London in 1959, started up his design studio Jasper Morrison Ltd. in 1986. Today Jasper Morrison Ltd. continues to work with renowned manufacturers and has branches in Paris and Tokyo. “With his designs, many of which have made their way into renowned museums around the world, Morrison has created a design style which uniquely combines uncompromising functionality with timeless elegance”, says Andrej Kupetz, CEO of the German Design Council, explaining the jury’s decision.

More information about the “Personality 2020” award is available here.


Design Alternative Co., Ltd. receives Public Choice Award

The winner of the “Public Choice Award 2020” was chosen by public vote from amongst the products presented in the German Design Awards online winners’ gallery. This year’s favourite, with 14,783 votes, was the Thailand-based company Design Alternative Co., Ltd. Their modern Corazon Kitchen, conceived by Somsak Vatinchai, features an elegant, barrier-free design and intelligent details.


The winner exhibitions

“Excellent Product Design”
Trade show grounds in Frankfurt am Main, Galleria Nord. Open during the Ambiente 2020 trade show.

“Excellent Communications Design” and “Excellent Architecture”
Museum Angewandte Kunst, Frankfurt am Main, 8–23 February 2020. Opening on 7 February at 6 p.m.

The Newcomer finalists, as well as the winner of the Personality award, Jasper Morrison, will be showcased at both exhibitions.


The German Design Awards

The German Design Awards are awarded in three main categories: “Excellent Product Design”, “Excellent Communications Design” and “Excellent Architecture”. With around 5,300 entries from 69 countries, the 2020 edition of the competition saw yet another increase in the number of international participants. The international jury awarded 70 Gold prizes in 61 categories. As one of the world's most renowned design competitions, the German Design Awards constitute the German Design Council's premium international prize.