Your participation in the German Design Awards 2022

The announcement phase fpr the German Design Awards 2021 has ended.

However, you can be informed as soon as participation in the German Design Award 2022 is possible:

Notify me when the competition starts >>

Your path to the German Design Awards

 

 

  • Registration for the Contest
  • The German Design Council is continually nominating companies that have attracted attentionfor their outstanding design achievements. As a nominee, you will receive written notification, including access data, and can bindingly register your nominated project and participate via our registration portal under »My Design Council«. Registration can take place in up to three categories and up to three additional categories. In addition, companies have the opportunity to register projects directly and at their own initiative so they can participate in the contest. Following a review by our panels of experts, the German Design Council will inform you in writing whether your project meets the required criteria and has thus been approved and nominated for participation in the German Design Awards. In the event of non-approval, you will also receive notification and not incur any costs.

    Register here ("My Design Council")

  • Delivery of your submission
  • After successful registration, please provide us with a presentation of your project, which the jury will review and evaluate. Please note the deadline for the digital delivery.

  • Evulation Criteria and Judging
  • The projects and services should be distinguished by the following special features:

    • Ergonomics
    • functionality and operability
    • practical value
    • overall concept
    • design quality
    • degree of innovation
    • durability
    • brand value and branding
    • market maturity
    • sustainability
    • ecological quality
    • product aesthetics
    • product graphics and semantics
    • safety and accessibility
    • symbolic and emotional content
    • technical quality
    • technical function
    • manufacturing techniques and quality

    The preceding list does not constitute an order of importance for the jury’s evaluation criteria. The jury is free to choose the weighting of the individual criteria. All entries that have been submitted in due form and time will be presented to the jury for adjudication. The participating companies will receive written notification regarding the results of the adjudication. All judges’ decisions are final.

  • Awards Ceremony
  • A great price deserves a worthy appearance. Therefore, the German Design Awards will be presented by the German Design Council at Ambiente 2021, the world's largest consumer goods fair. With over 1,600 participants from politics, business, design and press, the award is one of the most important design events of the year and an ideal opportunity to make important contacts and maintain networks. In order to promote this exchange, all winners receive exclusive access to our Winners' Lounge.

German Design Award 2021
9 April 2020 Start announcement phase
29 May 2020 Early bird deadline
10 July 2020 Registration deadline
30/31 July 2020 Jury session
7 August 2020 Notification of jury's decision
19 February 2021 Award ceremony in the context of Ambiente 2021

The Jury

Prof. Andrea Lipp-Allrutz

Dean of Transportation Interior Design, Hochschule Reutlingen | Andrea Lipp-Allrutz studied Product Design at the Burg Giebichenstein University of Art and Design Halle. After graduating, she worked initially at Bombardier Transportation and IFS Designatelier in Berlin. From 2001 to 2006, Lipp-Allrutz was Head of Design Interior at Neoplan Bus. Since then she has worked as a freelance designer for MAN Truck & Bus. Andrea Lipp-Allrutz has been Professor of Transportation Interior Design at Reutlingen University and in 2010 she was appointed Head of Department.

Prof. Anke Bernotat

Folkwang University of the Arts | Founder of Bernotat&Co Design Studio | Anke Bernotat began her career with a cabinetmaker apprenticeship followed by studies in product design at the University of Wuppertal (Bergische Universität Wuppertal). She worked for Lord Norman Foster, Jasper Morrison in London and n/p/k Industrial Design, Leiden. After several years of teaching at the Design Academy Eindhoven, she accepted the professorship for industrial design 'conception and design' at the Folkwang University of the Arts in 2004. In 2007 she founded Bernotat&Co Design Studio, a few years later reinforced by her partner Jan Jacob Borstlap. Together they design, develop and curate local and international design projects and exhibitions. Bernotat&Co believes in design without boundaries, so they design exhibitions, products, illustrations, art direction and much more, in all scales, for renowned companies. The results of Bernotat&Co have won many awards and their work has been exhibited in renowned museums worldwide.

Armin Illion

Owner illion.markensocietaet | Armin Illion - owner of illion.markensocietaet, founded in 2004 - develops strong brands and makes brand and design processes simple. The clients of Societaet include large and medium-sized companies as well as foundations and business law firms. Support for national and international projects. 2014 was the foundation of "Mir sein Seldersch e.V." as a corporate identity platform for his home village Selters.

Arturo Dell'Acqua Bellavitis

Politecnico di Milano/Triennale di Milano | Arturo Dell'Acqua Bellavitis, architect, is presently president of the Triennale Design Museum in Milan. He is professor of Industrial Design at the Design Faculty of the Politecnico di Milano, where he has covered the role of Dean and the role of Head of the Design Department. In the field of fashion and textile research he has played an important advisory role for several Italian leading institutions. He has written books, essays and papers for international congresses.

Björn Sorge

Vice President Experience Design Pro7Sat.1 | Björn Sorge has been a consultant, entrepreneur and thought leader in the digital business for over 20 years. He calls himself the "child of the new economy" and can look back on countless digital projects and products. The truly consistent anchoring of a customer-centric strategy and vision in companies is a matter close to his heart. His personal motto is: "You're good at things that are fun! And that's what he tries to communicate in his daily work with designers. Björn Sorge lives on beautiful Lake Ammersee, has 2 children and is now Vice President Experience Design for the digital transformation of Pro7Sat.1.

Christian Zanzotti

Founder, ZANZOTTI INDUSTRIAL DESIGN | Italian-born Christian Zanzotti, studied industrial design at the University of Design in Munich, following which he worked for Hannes Wettstein and then for IDEO. In 2013 he established the ZANZOTTI INDUSTRIAL DESIGN studio in Munich. The fields in which he is involved range from the automotive and mobility sector to furniture, consumer goods and lifestyle products. Christian’s work is notable for his passion for technology, innovation and materials, as well as his careful analyses and willingness to experiment. In 2014 he received the German Design Award "Newcomer of the Year" from the German Design Council.

Christine Matz

Senior Designer, Tatic Designstudio | After her diploma in product design at the HfG Offenbach and subsequent cooperation with German and Italian design studios, she began her collaboration with Tatic Designstudio 2010. It was there that she specialised in brand-shaping product design in the fields of sports lifestyle, architectural components, household and FMCGs, and went on to win numerous international awards with her team.

Prof. Dr. Erik Spiekermann

Edenspiekermann AG | Erik Spiekermann – typesetter, printer, art historian, information designer, typeface designer and specialist author, Prof & Dr. (honorary) Founder of MetaDesign '79, FontShop '89. Federal Award from the German Design Council for his life's work in 2011. Today Edenspiekermann AG Berlin, Amsterdam, San Francisco, Los Angeles and galerie p98a, experimental workshop for digital-analogue letterpress.

Felix Heck

Head of Office, Samsung Design Europe | Felix Heck is a German product designer with a high-profile agency background in TV, mobile, and sanitary design. After entering an exclusive partnership with Samsung Electronics as Master Designer in 2007, Heck has been appointed Head of Office at Samsung Design Europe in central London with a satellite studio in Milan in 2014, from where he oversees the European design activities of Samsung. Heck holds a Diploma in Industrial Design from Pforzheim University – School of Design, is father of two sons and lives/works between London, Munich, Milan and Seoul.

Georg Ruhrmann

Deputy studio manager of the DESIGNSTUDIO of EDAG Engineering GmbH | After studying Industrial Design at University of Applied Arts, Saarbrücken, Germany (HBKSaar) Georg Ruhrmann initially worked for eckard design GmbH. Since 1992, he has been responsible for the development of design strategies, design concepts, and design innovations at the DESIGNSTUDIO of EDAG Engineering GmbH. Since 2006, he has been deputy head of the studio, managing the worldwide design activities.

Hanne Willmann

Founder, Studio Hanne Willmann | Hanne Willmann is a multidisciplinary Designer based in Berlin, focusing on Product Design and Creative Direction. Hannes core competencies lie in the areas of furniture, lights and tableware. The inventive designs are characterized by her deep passion for details and the high value placed on aesthetic appeal. After studying at the University of the Arts in Berlin and Elisava in Barcelona, Hanne worked for the design studio Autoban in Istanbul and for Werner Aisslinger in Berlin, before she founded her own studio in 2015. In the same year she was selected as "Design Talent of the Year 2015" by A&W Magazine, followed by the German Design Award "Newcomer Finalist 2016". Since 2017 she is lecturing at the University of the Arts, Berlin.

Prof. Hartmut Raiser

Professor of Interior Design, University of Darmstadt | RAISERLOPES Architekten//Innenarchitekten | Hartmut A. Raiser was born in 1956 in Reutlingen. Between 1978 and 1980 he
 completed a craftsman’s apprenticeship before beginning his Architectural Studies at Stuttgart University. In 1988 he founded a design and interior 
design studio in Stuttgart, which, after his marriage to Kristina Lopes,
 the couple now runs as RAISERLOPES Architekten//Innenarchitekten. Hartmut A. Raiser
 specialises in national and international shop and showroom projects. He is also planning housing and exhibition concepts. Since 1998 Hartmut A. Raiser teaches Interior Design at Darmstadt University of Applied Sciences.

Jens Grefen

Executive Director Creation, Interbrand | Jens Grefen is Executive Director Creation and part of the managing team for Interbrand Germany. With about 15 years of experience in consulting, creating and managing brands he has essentially shaped the appearance and identity of various brands, and thereby contributed significantly to their growth. With his comprehensive know-how in conception and design, he counsels clients across multiple industries: telecommunication, technology, automotive industry, tourism, retail, transportation, energy, chemical industry, pharma, and financial services.

Jianjun Xie

President & Creative Advisor, Dongdao Creative Branding Group | Jianjun Xie earned his master’s degree from the China Central Academy of Fine Arts. In 1997, he founded Dongdao Design in Beijing and has headed the company ever since. Under his guidance, Dongdao has evolved to become a leading creative branding and development consultancy. Jianjun Xie is a member of numerous design associations, and has received many prestigious awards.

Jutta Werner

Designer and Head of the interdisciplinary Design Agency NOMAD | After studying architecture at the HFBK Hamburg, Jutta Werner started her own business as a 25-year-old. Since then, she has designed and curated for clients such as Dedon, Ligne Roset, JAB Anstoetz and Vorwerk. Her trademark is the aesthetics of simplicity, her aim is to stage something special. With creative foresight and constancy, the Hamburg resident shapes projects worldwide and shapes brands. As head of NOMAD the multiple award winner designs products for well-known manufacturers and under her own label.

Katrin Menne

Katrin Menne studied graphic design and design theory and management at the Academy of Fine Arts (Hochschule für Grafik und Buchkunst) Leipzig, the Rietveld Academy Amsterdam and the Hochschule Pforzheim. She worked as a consultant for agencies and consultancies and looked after various clients ranging from medium-sized companies to blue chip companies. As Head of Branding, she is now responsible for brand strategy, brand management and brand and innovation communication at the science and technology company Merck.

Lukas Cottrell

Managing Partner, Peter Schmidt Group GmbH | Lukas Cottrell is Managing Partner at the Peter Schmidt Group - the largest German design agency. His tasks as a strategist and designer include developing holistic and meaningful design solutions. He has extensive experience in marketing strategy, brand development, design management and digital transformation. Lukas Cottrell can build on more than 20 years of professional experience, which includes projects with many international blue-chip clients from the financial services, telecommunications, technology, mobility and FMCG sectors.

Prof. Mark Braun

Studio Mark Braun | Hochschule der Bildenden Künste Saar | Mark Braun studied industrial design at the Potsdam University of Applied Sciences, the Design Academy Eindhoven and the University of Art and Design Halle. After completing his studies, he founded his own design studio in 2006 in Berlin and he has already received the German Design Award a number of times for his work for well-known international companies. Mark Braun has also made a name for himself in teaching: from 2007 to 2010, he worked at the University of Art and Design Halle as an artistic associate in the field of industrial design/strategic product and concept development, and in 2015 he was a visiting lecturer at the ECAL, École cantonale d'art de Lausanne. Since 2015, he has held the post of Professor for Product Design/Industrial Design at the HBKsaar.

Prof. Markus Weisbeck

Graphic Designer and Art Director, Surface | Markus Weisbeck was born in 1965. He is a graphic designer and art director based in Frankfurt am Main and Weimar. He founded the Design-Studio Surface. He has lectured and participated in numerous international conferences on design related subjects and has been teaching as Professor for Grafik Design at Bauhaus in Weimar. Since 2013 he is an official member of the Alliance Graphique Internationale. He established "The Space for Visual Research" as a workshop and laboratory for experimental research into new graphic, abstract and visual worlds at the Bauhaus-University Weimar in 2013.

Matthias Wagner K

Director of the Museum Angewandte Kunst in Frankfurt/Main | Honorary Professor at the HfG Offenbach | Matthias Wagner K is regarded as a specialist in Nordic culture. In 2009 he directed the first Nordic Fashion Biennale in Reykjavik, in 2011 he was the chief curator for the art and cultur programme Sagenhaftes Island, Iceland’s Guest of Honour appearance at the Frankfurt Book Fair, and most recently curated the exhibition Jil Sander. Present tence.

Michael Kruza

Telekom Design, Deutsche Telekom AG |After studying business administration, Michael Kruza started in 2007 as a product manager in the innovation sector of Telekom. In 2009, he moved to the newly founded Design Department to help shape its development and create consistent customer focus in innovation and product development. Since 2018, he has been working as team leader Design/User Experience in the Innovation Hub of Telekom.

Michael Thomson

Founder and Director, Design Connect | Trained in 3D design in Northern Ireland and Germany, Michael Thomson established Design Connect in London in 1995. Michael also works with leading design consultancies. He is a former Board member of Icsid and President of BEDA. Michael was appointed inaugural, ‘Japan Design Ambassador’ by JIDPO; is an Honorary Fellow of Aalto University, Helsinki, and was awarded an honorary Doctor of Arts by the University of Brighton in 2014.

Prof. Mike Richter

Design Faculty, Darmstadt University of Applied Sciences | Co-founder of icon mobile group | Mike Richter is professor at Darmstadt University of Applied Sciences and serial entrepreneur. He co-founded iconmobile group- an international innovation catalyst and experience creator, banbutsu- a venture specialised in the Internet of Things (IOT) and Veritas Entertainment- an esports investor. Mike has a degree in industrial design and holds a master’s degree in design planning.

Moritz Putzier

Founder, Studio Moritz Putzier | Moritz Putzier, who was born in Munich and studied at the Hochschule für Künste in Bremen, is a product designer who lives and works in Cologne today. Already during his studies Putzier was able to develop his first designs ready for series production and launch them on the market with partners from the furniture industry. His studio for product design, founded in 2015, has already won several design awards. Further, he was a German Design Award Newcomer finalist 2016. Moritz Putzier's projects range from furniture and lighting designs to the design of user-oriented industrial products and room concepts. All these areas combine his often playful passion for detail and his fascination for technical refinement. He understands design as a connecting link between people and their environment. Moritz Putzier teaches as a guest lecturer at the Peter Behrens School of Arts, Düsseldorf University of Applied Sciences.

Nicolette Naumann

Vice President Ambiente/Tendence, Messe Frankfurt GmbH | Nicolette Naumann came to Messe Frankfurt having just finished her university degree in educational studies and sociology. After working as the press officer for textile trade shows, facility manager for consumer goods trade shows and business unit manager for innovation management, she became the business unit manager for the consumer goods trade shows Ambiente and Tendence in 2002. As well as being responsible for the ambience, Nicolette Naumann is currently involved with Interior Lifestyle trade fairs in Shanghai, New Delhi and Tokyo.

Nina Bruun

Founder, Nina Bruun Creative Consultancy | Nina Bruun is a Danish designer based in Copenhagen. In 2006 she graduated from Royal Danish Academy of Design with a Master’s degree in Product and Interior designs. Now she runs her own company called Nina Bruun Creative Consultancy. She believes that the perception of a brand can strategically be influenced by the right use of visual storytelling, trends and colors. With commercial insight, experience and personal passion, Bruun and her team offer customised solutions on how to improve the visual expression based on brand position and market scope. By determining upcoming trends, turning these into products and finally putting them in the right aesthetic context, they guide their clients all the way.

Prof. Philipp Thesen

Professor Design Department, Darmstadt University | A designer and a strategist, Philipp Thesen is among the most prominent pioneers in the fields of strategic design and of the digital transformation of products, processes and business models. He is a design professor specialised in human-system-interaction at the Design Department of Darmstadt University. As the previous Chief Design at Deutsche Telekom, Philipp Thesen was responsible for the design of all the company’s products and digital services, and also for the design strategy and the worldwide implementation of design principles in over 20 countries.

Sabine Loeser-Schoeps

LS Interiors | Sabine Loeser Schoeps studied Interior design in Florence and Architecture at the HfbK in Hamburg. After working as a Project Manager in Zurich from 2005 to 2010, she founded LS Interiors in 2010. The Frankfurt office is focused on national and international projects, specializing in interior design for public and private buildings.

Silvia Olp

President, aed e.V. (Association for the Promotion of Architecture, Engineering & Design) | Silvia Olp is president of the aed e.V. in Stuttgart and initiator of the aed neuland competition for young talents. As Silvia Olp Public Relations, she is active as a consultant for PR and Marketing activities of design-oriented industry as well as design agencies and architectural offices. She was Head of Communications at Phoenix Design and for many years PR and Marketing Director at burkhardt leitner modular spaces. She also worked as a studio manager for well-known photographers, including Staud Studios.

Susanne Brandherm

brandherm + krumrey interior architecture | Susanne Brandherm studied interior architecture at Detmold University of Applied Sciences. Susanne Brandherm and Sabine Krumrey founded their company brandherm + krumrey interior architecture in 1999. With offices in Cologne and Hamburg, they undertake national and international projects. Susanne Brandherm is the winner of the 2013 INsider Award. She became a member of the board of trustees of the trade show organisation architect@work Germany in 2012. From 2013 to 2015 she taught design at Trier University of Applied Sciences.

Reinhard Pascher

Creative director and founder, Pascher+Heinz | Reinhard Pascher is creative director and founder of Pascher+Heinz, a Munich-based sports brand agency. He studied architecture at Graz University of Technology. His expertise includes 30 years of developing and managing sports brands and shaping sports design. Together with his team of 24 creative personalities, he develops brand, product, and communication concepts. For more than 15 years, he has served as the head judge of ISPO BRANDNEW, the sporting goods industry’s largest start-up competition.

Ryutaro Yoshida

Founder, Time & Style | Ryutaro Yoshida founded Interior brand Time & Style in Japan. The stores are located in Tokyo, Amsterdam and Shanghai. The furniture made from domestic wood is crafted at their factory in Hokkaido. Starting with sawing logs, every step of the manufacturing process takes place in-house. Products made from ceramic, lacquerware or glass etc. are created in collaboration with artisans who are proficient in Japanese craft techniques that have been passed down through generations. With the integration of lifestyle rooted in tradition into the modern daily life as its concept, the brand strives for authentic Japanese craftsmanship.

Virginia Lung

Founder, One Plus Partnership | Virginia Lung has won over 660 international awards for their designs of cinemas, restaurants, retail stores, club houses, and sales offices. Her worldwide achievements in renowned awards include winning 19 Iconic Design Awards, the most Best of Best Awards in history; Frame Awards - Cinema of the Year Award; 21 Awards with 2 Gold Awards in iF Design Awards; 36 IIDA Awards, with grand awards Overall Winner and Best of Competition. She was awarded Best in 10 Award in Best of Year Awards, as the best design in the previous decade. Virginia was also the sole winner of Andrew Martin International Interior Designer of the Year Award. She adjudicated for INSIDE Festival of Interiors, NeoCon, and K-Design Award. Her projects were exhibited internationally, including Venice Biennale 2016. She is a columnist for JESSICA Magazine, previous writer for Hong Kong Standard and Sing Tao Daily.

Marco Dessí

Studio Marco Dessí | Marco Dessí, born in Merano, Italy, studied industrial design at the University of Applied Arts in Vienna. In 2008 he founded his own studio in Vienna and has since worked with a number of international clients and cultural institutions on a variety of projects ranging from furniture and product design to spatial concepts. Design is understood as a practice-oriented approach in which the heritage and production methods of the client are integrated into the process. The studio's work is not tied to a particular style, preferred material or established formula - rather, the way an object is produced has a direct influence on its aesthetics and the story it tells.

Carole Baijings

Formerly of Scholten & Baijings | Co-Founder of the Amsterdam-based studio Scholten & Baijings until 2019, Carole Baijings is widely regarded as one of the most exciting, innovative and dynamic industrial designers in Europe. A self-confessed perfectionist, her work – which includes ceramics, glassware, textiles, rugs and furniture – is distinguished by a carefully considered use of colour, pattern and graphic elements. Her eye for detail is well-known. This has resulted in numerous partnerships with brands such as Samsung, IKEA, MINI, HAY, Herman Miller, Karimoku New Standard and Maharam among others. Always looking to challenge and rethink the way people interact and live with design, Baijings’ work has been featured in prestigious institutions such as the Victoria & Albert Museum, the Cooper Hewitt Smithsonian Design Museum, the Art Institute of Chicago and the Rijksmuseum. Photo: Koos Breukel

Prof. Wu Siegfried Zhiqiang

Vice president, Tongji University | Prof. Wu Siegfried Zhiqiang is vice president of Tongji University, academician of Chinese Academy of Engineering, German Academy of Science and Engineering, Royal Swedish Academy of Engineering Science and honorary fellow of American Institute of Architects. He serves as co-chair of Steering Committee of World Planning School Congress and permanent member of UNESCO-UIA. He is chief planner of World EXPO Shanghai 2010, Qingdao World Horticultural Exhibition and Earthquake Placement Plan in Sichuan.

Päivi Tahkokallio

Tahkokallio Design+ | Päivi Tahkokallio is President of BEDA, The Bureau of European Design Associations, leading creation of next generation design policy for Europe, and Founder and CEO of Tahkokallio Design+, a design thinking and strategic design agency from Lapland, north Finland. With her track record on strategic and social design she has been called the mother of Arctic Design, a design approach to support sustainable development of the Arctic. She has extensive experience in the inclusive approach to design through her earlier career at the University of Art and Design Helsinki (now Aalto ARTS) and The National R&D Centre for Healthcare and Wealth, and through leading European Design for All networks. Päivi Tahkokallio is Chair of Design Committee of Lapland Chamber of Commerce, Advisor to the Board of Ornamo Art and Design Finland, and Fellow of Royal Society of Arts in the UK.

Award disciplines

Participation in the German Design Awards is possible in the following categories:

  • Excellent Product Design
  • Bath and Wellness

    Bathroom and sanitary ware, bathroom fittings, sanitary technology, bathroom furniture and fixtures, bathroom accessories, saunas, solariums, whirlpools, body care products, other

     

    Buildings and Elements

    Building equipment, windows, doors, stairs, banisters and handrails, house and building automation, house and door labelling, security and access systems, surveillance cameras and systems, smoke detection systems, walls/ floors/ceilings, acoustic solutions, door and window fittings, switches and switch systems, mailboxes, garages, gates, escalators, lifts, controls for products in this category, other

     

    Kitchen

    Kitchens, kitchen furniture, kitchen fittings, electrical appliances, accessories, cooking equipment, ovenware, other

     

    Tabletop

    Dishes, cutlery, accessories and decorations, other

     

    Household

    Household appliances, large electric appliances, household items, air and water filtering units, humidifiers, waste systems, other

     

    Design Classics and Re-editions

    Design Classics, Re-editions and Redesigns

     

    Furniture

    Living, sleeping and seating furniture, children's and special furniture, other

     

    Lifestyle and Fashion

    Fashion, bags, suitcases, travel gear, head coverings, glasses and sunglasses, other

     

    Home Textiles and Home Accessories

    Home textiles, upholstery fabrics and leathers, decorative fabrics, wallpapers, wall and home decorations, home accessories, other

     

    Gardening and Outdoor Living

    Garden furniture, gardening tools and products as well as equipment, garden accessories, sunscreens, furnishings for conservatories, grills and barbecues, other

     

    Sports, Outdoor Activities and Leisure

    Sports equipment and products, sportswear, tents, backpacks, binoculars, flashlights and forehead flashlights, night vision devices, outdoor clothing, outdoor and trekking equipment, games, hobby and craft supplies, recreation equipment and products, fitness equipment and products, musical instruments, products for animals, other

     

    Baby and Child Care

    Products for babies and children, baby and child care products, baby and children’s toys, play equipment, baby carriages, schoolbags and accessories, other

     

    Luxury Goods

    Luxury accessories, jewellery, watches, other

     

    Computer and Communication

    Computers, notebooks, tablets, network and conference technology, storage media, NAS, server systems, printers, copiers, scanners, smartphones, telephones and telephone systems, charging stations, recording and playback equipment, peripheral devices and accessories for Computers and communication devices, cameras and equipment, other

     

    Entertainment

    Consumer electronics, microphones, headphones, loudspeakers, audio equipment, amplifiers, televisions, recording and playback equipment, beamers, sound systems, event technology, stagecraft, sound engineering, lasers and effects, multiroom systems, docking stations, video game consoles, e-readers, cameras and equipment, other

     

    Human-Machine-Interface

    Interface design and controls as an integral part of a product, other

     

    Material and Surfaces

    Materials and raw materials, material innovations, surfaces, innovative textiles (technical and ornamental), otherBuilding and Elements Building equipment, windows, doors, stairs, banisters and handrails, house and building automation, house and door labelling, security and access systems, surveillance cameras and systems, smoke detection systems, walls/floors/ceilings, acoustic solutions, door and window fittings, switches and switch systems, mailboxes, garages, gates, escalators, lifts, controls for products in this category, other

     

    Energy

    Energy technology, heating systems, radiators, ovens of all kinds, air conditioning systems, ventilation systems, solar energy installations, furnaces and boilers, other

     

    Industry

    Machines and facilities, components, control technology, materials handling technology, robotics, safety technology, timing systems, logistics systems, machines, semi-finished products, work and protective clothing, industrial packaging, other

     

    Workshop and Tools

    Tools, workshop equipment, measurement and testing technology, special products, other

     

    Medical, Rehabilitation and Health Care

    Medical equipment, medical technology, medical and orthopaedic assistive devices, optics and optical equipment, laboratory technology, practice and hospital furnishings, laboratory furniture, assisted technology and assisted living, other

     

    Lighting

    Residential and workplace lighting, recessed and exterior lighting, lighting systems, lamps, special lighting, street lighting, lighting technology, other

     

    Office Furniture

    Office furniture and office furniture systems, conference furniture, partitions, acoustic elements, furniture and space solutions for special rooms, other

     

    Stationery

    Writing and plotting instruments, office accessories and equipment, filing and classification systems, presentation systems, papers, hobby and craft supplies, other

     

    Retail

    Sales and product display systems, cash register systems, terminals, displays, return systems, other

     

    Conceptional Transportation

    Passenger and commercial vehicles, motor homes, caravans, trailers, agricultural vehicles, aeroplanes and aircraft, helicopters, water and hybrid vehicles, railed vehicles, motorcycles and rollers, vehicles for local public transportation, special vehicles, other

     

    Aviation, Maritime and Railway

    Aeroplanes and aircraft, helicopters, water and hybrid vehicles, railed vehicles, vehicles for local public transportation, vehicle components, vehicle interiors and furnishings, navigation systems, other

     

    Automotive Parts and Accessories

    Automotive equipment, vehicle components, vehicle interiors and furnishings, navigation systems, other

     

    Motorcycles

    Motorcycles and rollers, automotive equipment, vehicle components, vehicle interiors and furnishings, navigation systems, other

     

    Passenger Vehicles

    Passenger and commercial vehicles, motor homes, caravans, trailers, agricultural vehicles, special vehicles, automotive equipment, vehicle components, vehicle interiors and furnishings, navigation systems, other

     

    Public Design

    Urban and street furniture, kiosks, advertising columns, displays and advertising media, shelters, stops and stations, park furniture, waste and lighting systems, other

     

    Utility Vehicles

    Agricultural vehicles, special vehicles, automotive equipment (luggage racks etc.), vehicle components, vehicle interiors and furnishings, navigation systems, other

     

    Bicycles and E-Bikes

    Mountain bikes, racing bikes, crossbikes, urban and E-Bikes, pedelecs, children’s bikes, trekking bikes, special bikes, other

     

    Service Design

    Non-visible performance processes, which can be visualized and experienced through a special design creativity.

     

    Start-up *NEW*

    Innovative and future-oriented projects with growth potential.
    For the first time, start-ups and their projects will be evaluated and awarded in a separate category under the aspects of innovation, growth and scalability. Award-winners in the category will receive their own label "German Design Award - Start-up 2021" as well as other benefits that support them in their press work, network building and acquisition. Start-ups that are not older than 4 years are permitted to participate. The date of foundation is valid until February 2017 at the earliest. The above-mentioned aspects should be clearly indicated in the submission. Original projects, digital projects, prototypes or presentation charts can be submitted.

     

    Additional category »Universal Design«

    In addition to the categories listed, all projects can be submitted to the award in a superordinate »Universal Design« category. All projects are addressed, which are characterised by the following points:

    • Barrier-free usability
      As many people as possible should be able to use the product, no matter what skills they have.
    • Flexible usage
      Consideration of individual preferences of the users (for example of right and left-handers).
    • Intuitive operation
      A product should be easy and intuitive to operate according to the abilities of the user (e.g., ability to speak, comprehension or age).
    • Risk minimisation in the application
    • Demand
      The effort required for operation or handling should be adequate.
    • Use and access
      Ingredients should be designed so that they are equally usable by every user


    Additional category »Eco Design« *NEW*

    In addition to the categories listed, all projects can be submitted to the award in a superordinate »Eco Design« category. All projects are addressed, which are characterised by the following points:

    • Production and Manufacturing
      The manufacture of the product should be innovative and save resources.
    • Longevity
      The product should be designed for use over a long period of time.
    • Raw materials
      The choice of raw materials should be environmentally friendly and conserve resources.
    • Transport routes
      Transport routes should be kept as minimal as possible, paying attention to the regional manufacturing.
    • Recycling/Upcycling
      The product’s design should show consideration for re-use or re-purposing.
    • Usage concepts
      The product should be intuitive and easy to use and furthermore generate an innovative use concept.
  • Excellent Communications Design
  • Audiovisual

    Music videos, image and advertising videos, commercials, trailers, virals, television design (e. g. broadcast stations, programmes), sound design, animation, other

     

    Interactive User Experience

    Interactive media, software applications, game and interface design, connectivity, augmented reality, other

     

    Online Publications

    Digital magazines, ebooks, newsletters, digital annual reports, other

     

    Design Classics and Re-editions

    Design Classics, Re-editions and Redesigns

     

    Web

    Websites and microsites, blogs, online shops, other

     

    Apps

    Education, books, services, health, fitness, music, news, navigation, travel, social networking, games, sports, entertainment, shopping, other

     

    Game Design

    PC and console games, game apps, etc

     

    Integrated Campaigns and Advertising

    Online advertising (e. g. advertisements, banners, internet television, screensavers), campaigns, cross media and outdoor media, print advertising, mailings, dialogue media, concepts, other

     

    Packaging

    Product packaging and outer product packaging, food and beverage packaging, tags, bottle labels, cans, bags, CD/DVD/disc covers, other

     

    Corporate Identity

    Corporate identity, corporate design, corporate films, corporate events, corporate publishing, corporate manuals, corporate books, corporate fashion, corporate architecture, brand slogans and symbols, logos, signets, key visuals, other

     

    Brand Identity

    Brand identity, brand design, brand films, brand events, brand publishing, brand manuals, brand fashion, brand architecture, brand signet, other

     

    Books and Calendars

    Books (e. g. literature, nonfiction, photobooks, children’s books), digital books, corporate books, art books, calendars (e. g. wall and pocket calendars), digital calendars, other

     

    Editorial

    Newspapers, journals and magazines, financial statements and annual reports, catalogues and product catalogues, brochures, manuals, other

     

    Official Documents

    Stamps, private and official documents, identification cards, customer club cards, memberships, bank notes, debit and credit cards, other

     

    Posters, Cards and Photography

    Posters and placards of all kinds, postcards, artistic photography, advertising and fashion photography, photojournalism, event photography, industrial and architectural photography, other

     

    Typography

    Fonts, font families, other

     

    Event

    Events, award ceremonies, congresses, press events, seminars, incentives, product launches, road shows, concerts, otherEventEvents, award ceremonies, congresses, press events, seminars, incentives, product launches, road shows, concerts, other

     

    Service Design

    Non-visible performance processes, which can be visualized and experienced through a special design creativity.

     

    Start-up *NEW*

    Innovative and future-oriented projects with growth potential.
    For the first time, start-ups and their projects will be evaluated and awarded in a separate category under the aspects of innovation, growth and scalability. Award-winners in the category will receive their own label "German Design Award - Start-up 2021" as well as other benefits that support them in their press work, network building and acquisition. Start-ups that are not older than 4 years are permitted to participate. The date of foundation is valid until February 2017 at the earliest. The above-mentioned aspects should be clearly indicated in the submission. Original projects, digital projects, prototypes or presentation charts can be submitted.

     

    Additional category »Universal Design«

    In addition to the categories listed, all projects can be submitted to the award in a superordinate »Universal Design« category. All projects are addressed, which are characterised by the following points:

    • Barrier-free usability
      As many people as possible should be able to use the product, no matter what skills they have.
    • Flexible usage
      Consideration of individual preferences of the users (for example of right and left-handers).
    • Intuitive operation
      A product should be easy and intuitive to operate according to the abilities of the user (e.g., ability to speak, comprehension or age).
    • Risk minimisation in the application
    • Demand
      The effort required for operation or handling should be adequate.
    • Use and access
      Ingredients should be designed so that they are equally usable by every user


    Additional category »Eco Design« *NEW*

    In addition to the categories listed, all projects can be submitted to the award in a superordinate »Eco Design« category. All projects are addressed, which are characterised by the following points:

    • Production and Manufacturing
      The manufacture of the product should be innovative and save resources.
    • Longevity
      The product should be designed for use over a long period of time.
    • Raw materials
      The choice of raw materials should be environmentally friendly and conserve resources.
    • Transport routes
      Transport routes should be kept as minimal as possible, paying attention to the regional manufacturing.
    • Recycling/Upcycling
      The product’s design should show consideration for re-use or re-purposing.
    • Usage concepts
      The product should be intuitive and easy to use and furthermore generate an innovative use concept.
  • Excellent Architecture
  • Architecture

    Buildings of all kinds (residential houses, public buildings, industrial and corporate buildings, religious buildings, museums, hotels, etc.), temporary architecture, other

     

    Conceptional Architecture

    Construction concepts, architectural concepts, building projects under construction, landscape architecture, other

     

    Interior Architecture

    Interior design, hotels, spa and wellness, restaurants, bars, cafés, lounges, libraries, medical practices, offices, other

     

    Retail Architecture

    Brand spaces, shops, concept stores, flagship stores, showrooms, department stores, malls, other

     

    Signage and Wayfinding

    Indoor and outdoor signage systems: Cities, public buildings, office and commercial buildings, shopping malls, residential buildings, etc.

     

    Fair and Exhibition

    Exhibitions, temporary architecture, trade-fair architecture, trade-fair stands and appearances, scenography, installations, other

     

    Urban Space and Infrastructure

    Urban planning and design, landscape architecture, urban parks, public spaces, playgrounds, infrastructure and transportation facilities, bridges, other

     

    Lighting Design

    Building lighting, lighting concepts, illumination of interior fittings, and other

     

    Service Design

    Non-visible performance processes, which can be visualized and experienced through a special design creativity.

     

    Start-up *NEW*

    Innovative and future-oriented projects with growth potential.
    For the first time, start-ups and their projects will be evaluated and awarded in a separate category under the aspects of innovation, growth and scalability. Award-winners in the category will receive their own label "German Design Award - Start-up 2021" as well as other benefits that support them in their press work, network building and acquisition. Start-ups that are not older than 4 years are permitted to participate. The date of foundation is valid until February 2017 at the earliest. The above-mentioned aspects should be clearly indicated in the submission. Original projects, digital projects, prototypes or presentation charts can be submitted.

     

    Additional category »Universal Design«

    In addition to the categories listed, all projects can be submitted to the award in a superordinate »Universal Design« category. All projects are addressed, which are characterised by the following points:

    • Barrier-free usability
      As many people as possible should be able to use the product, no matter what skills they have.
    • Flexible usage
      Consideration of individual preferences of the users (for example of right and left-handers).
    • Intuitive operation
      A product should be easy and intuitive to operate according to the abilities of the user (e.g., ability to speak, comprehension or age).
    • Risk minimisation in the application
    • Demand
      The effort required for operation or handling should be adequate.
    • Use and access
      Ingredients should be designed so that they are equally usable by every user


    Additional category »Eco Design« *NEW*

    In addition to the categories listed, all projects can be submitted to the award in a superordinate »Eco Design« category. All projects are addressed, which are characterised by the following points:

    • Production and Manufacturing
      The manufacture of the product should be innovative and save resources.
    • Longevity
      The product should be designed for use over a long period of time.
    • Raw materials
      The choice of raw materials should be environmentally friendly and conserve resources.
    • Transport routes
      Transport routes should be kept as minimal as possible, paying attention to the regional manufacturing.
    • Recycling/Upcycling
      The product’s design should show consideration for re-use or re-purposing.
    • Usage concepts
      The product should be intuitive and easy to use and furthermore generate an innovative use concept.

Fact sheet

All information on fees and services can be found in our Fact sheet (PDF file):

Registration and Service fees

Below you will find a list of all registration and service fees when you participate in the German Design Awards 2021.

  • Category »Excellent Product Design«
  •  

    Registration fees

    • Registration for the contest per project€ 290,00
    • Registration by 10 May 2020 (Early bird)€ 240,00

    All prices are per submitted entry, plus the legally applicable value-added tax. The registration of the project in the second or third categorie is free of charge. When submitting the submission multiple times fall for the second and / or third category additional organisational fees. An additional late fee amounting to € 140.00 will be charged for entries registered after 10 July 2020.

  • Optional »Nominee-Package«

    The Nominee Package offers you a first-class opportunity to generate media attention. Promote your nomination actively in order to communicate your brand competence effectively.

    The Nominee Package lets you use the official nominee label for your communication and the application of the nominated project. You can also order various products from our Marketing Services offer, such as acrylic glass certificates and cuboids. You will also receive two personalised nominee documents.

    € 1.990,00**

    ** All prices are per submitted entry, plus the legally applicable value-added tax.

  • Service fees for Winners***

    • Special Mention€ 3.350,00
    • Winner€ 3.850,00
    • Gold€ 4.650,00

    ***  All information is per award and excludes VAT, plus an organisational fee for the presentation of the Gold-winning project in the exhibition: Size S: included in the package / Size M: € 200.00 / Size L: € 600.00 / Size XL: € 1,200.00.

  • Category »Excellent Communications Design«
  •  

    Registration fees

    • Registration for the award per project€ 230,00*
    • Registration by 29 May 2020 (Early bird)€ 180,00*

    All prices are per submitted entry, plus the legally applicable value-added tax. The payment of ther egistration fees are paid by credit card. For participants from Germany payment by invoice is also possible. For entries registered after July 10, 2020, a late booking fee of EUR 370,00 will be charged. *plus an organisational fee for handling projects for the jury session: Preparation of digital data 150,00 EUR.

  • Optional »Nominee-Package«

    The Nominee Package lets you use the official nominee label for your communication and the applicationof the nominated project. You can also order various products from our Marketing Services offer, such as acrylic glass certificates and cuboids. You will also receive two personalised nominee documents.

    € 1.660,00**

    ** All prices are per submitted entry, plus the legally applicable value-added tax.

  • Service fees for Winners***

    • Special Mention€ 2.280,00
    • Winner€ 2.580,00
    • Gold€ 2.980,00

    ***  All information is per award and excludes VAT.

  • Category »Excellent Architecture«
  •  

    Registration fees

    • Registration for the award per project€ 230,00*
    • Registration by 29 May 2020 (Early bird)€ 180,00*

    All prices are per submitted entry, plus the legally applicable value-added tax. The payment of ther egistration fees are paid by credit card. For participants from Germany payment by invoice is also possible. For entries registered after July 10, 2020, a late booking fee of EUR 370,00 will be charged. *plus an organisational fee for handling projects for the jury session: Preparation of digital data 150,00 EUR.

  • Optional »Nominee-Package«

    The Nominee Package lets you use the official nominee label for your communication and the applicationof the nominated project. You can also order various products from our Marketing Services offer, such as acrylic glass certificates and cuboids. You will also receive two personalised nominee documents.

    € 1.660,00**

    ** All prices are per submitted entry, plus the legally applicable value-added tax.

  • Service fees for Winners***

    • Special Mention€ 2.680,00
    • Winner€ 2.980,00
    • Gold€ 3.380,00

    ***  All information is per award and excludes VAT.

FAQ

  • GENERAL
  • Who is allowed to compete?

    The German Design Council continuously nominates companies that have attracted attention through excellent design quality. As a nominee, you will receive written notification, including access data, and can bindingly register your nominated project and participate via our registration portal under »My Design Council«. The publication of the project must not have taken place more than five years ago (excluded are projects submitted in the new category »Design Classics and Re-Editions«).

    In addition, companies have the opportunity to register projects directly and at their own initiative so they can participate in the contest. Following a review by our panels of experts, the German Design Council will inform you in writing whether your project meets the required criteria and has thus been approved and nominated for participation in the German Design Awards.

  • My product/project has already taken part in another German Design Council competition – can I also submit it for the German Design Award?

    Yes, participation in the German Design Awards is possible. Award-winning projects from the ICONIC AWARDS, the Automotive Brand Contest or the Bicycle Brand Contest are automatically nominated for the German Design Awards.

  • How many participants were there last year?

    In total there were about 5.415 submissions for the German Design Awards 2019; 2.486 in the area of »Excellent Product Design«, 2.556 in the area of »Excellent Communications Design« and 373 in the area of »Universal Design«.

  • What are the benefits for the winners?

    • Use of the German Design Awards Label
    • Catalogue entry
    • Copy of the catalogue
    • Entry in the online gallery (for a period of three years)
    • Exhibition
    • Certificate
    • Press package
  • NOMINATION
  • What costs are associated with a nomination?

    A nomination is free of charge and without obligation. Costs arise only after completing online registration. Details can be found in our announcement documents of the categories »Excellent Communications Design«, »Excellent Product Design« and »Excellent Architecture«.
  • What is the nomination process?

    The German Design Council gives nominations to companies that stand out due to their special design quality. As a nominee, you will receive written notification. The nomination is free of charge. The nominee can register at »My Design Council« to participate.
  • What information is required for participation?

    • Your contact details
    • Product or project name and designation
    • Website
    • One image
    • Short text (max. 500 letters)
  • My product/project is not yet on the market – will my information be treated confidentially during the registration process and, if necessary, during the jury session?

    Yes, the information provided is always treated confidentially when processing your registration. The same applies to the jury session, which takes place behind closed doors.
  • What are the categories?

    The categories are listed above.
  • If my submission is nominated, can I choose its category myself?

    Yes. You can register your product/project in up to three categories.
  • I am a newcomer; how can I participate in the German Design Award?

    Newcomers are nominated exclusively by the deaneries of universities. Graduates in the fields of textile, product, industrial, communications and interior design who either have German citizenship or who have earned a design degree from a German university are eligible. The degree must not be more than five years ago. Both individuals and design offices with several designers can participate in the competition. The entire portfolio of a designer is assessed.

Media partner

Media partner of the German Design Awards Manager Magazin - Media partner of the German Design Awards Architonic - Media partner of the German Design Awards designboom - Media partner of the German Design Awards Slanted - Media partner of the German Design Awards Arch Daily - Media partner of the German Design Awards