Newcomer Finalisten 2018, Andreas Goebel & Mandolin Maidt
Since graduating from the same master’s programme at the Technical University of Munich, Andreas Goebel and Mandolin Maidt have worked side by side on many projects. Their work is based on a shared fascination with functional design and finding simple solutions to complicated design challenges.
While Goebel, with his background in graphic and product design, seeks to complement his skill set with an improved understanding of engineering, Maidt, a mechanical engineer by training, is moving in the opposite direction. Today, the designer duo heads up an interdisciplinary team of 20 designers at Munich-based startup NavVis. Their work is focussed on the development of the M3 Mapping Trolley — ‘from design to production’. As designers, the two are shaping the culture and brand of NavVis and design the environment in which the company’s 120 employees work.
A few questions to Andreas Goebel & Mandolin Maidt:
As a team, you are 2018 German Design Award finalists. What does this distinction mean for you and your work?
The German Design Award is an important distinction for us. We are honoured to be among the finalists and feel that this serves as a confirmation of our work.
You say that designers have to take responsibility. Would you say this is an important criterion for good design in the 21st century?
‘How’ a product is designed is becoming increasingly crucial — more crucial than whether the product itself exists or not. This means that the demands placed on a product must be fulfilled in all of its application scenarios. In addition to formal aesthetic design aspects, the product’s usability and entire life cycle need to be designed as well.
We always look at products in the context of systems: cars, for example, are largely reduced to their ability to transport us and demonstrate status. The fact that they are parked more than 90% of the time and influence our urban living spaces and how we interact socially appears to be of no consideration.
You helped establish NavVis, where you are heads of the Design & Engineering team. How do you explain this success?
The NavVis model for success is based on our production of both hardware and software. This allows us to cover a broad spectrum of technology and provide solutions for entire branches of industry. Our indoor mapping trolley, the M3, has become a prominent identifier for the NavVis brand and our customers.
Your motto is ‘design driven development’. Could you explain what you mean by this in just a couple sentences?
It means that we focus on user-friendliness despite any restrictive technical requirements of the product. Design thinking dominates all steps of the development process. Even the work of the engineers and electrical engineers in our team is user-oriented.