CALAMAR

CALAMAR

Description

What do seasoned men have in common? They enjoy life to the fullest, are accomplished and yearn for more. New and smart – with the brand’s relaunch for its 30th birthday, Calamar, the brand for sportive menswear becomes more grown up while simultaneously keeping hold of the brand’s proven virtues. A new, fully-integrated brand presence was developed: from the updated collection and newly designed communication- and catalogue concept and especially the showroom as a main brand and sales point.

Nominee

Excellent Communications Design
Corporate & Brand Design

Company/Client

Bültel Worldwide Fashion GmbH

Design

dan pearlman Markenarchitektur GmbH, Jork Andre Dieter