Edding Permanent Spray

Edding Permanent Spray

Statement of the jury

"For more than 50 years, the name edding has been synonymous with permanent markers. Now, for the first time, there is a pressurised dispenser underneath the famous clip cap, marking an ingenious product shift from a felt-tip pen to a pressurised dispenser. edding Permanent Spray is the name of this individual product which relies heavily on the iconographic quality and high profile of the product, including not only the shape but also the feel of the clip cap. This change of medium has been particularly successful – right down to the last details, edding boasts an iconic shape. There is a simplicity to the idea that is realised most effectively and consistently."