Statement of the jury
"“Very relaxed about mobility” is the new core message from mobile phone provider blau which promises more freedom than its competitors. This message is also visible in the company’s brand communication. The key visuals – relaxed people on the beach under bright blue skies – clearly convey what is most important to the brand, “freedom”, with the blueness oft he sky also reflecting the corporate colour.Strategically placedeye-catchers in different colours communicate the product and its price. Justright, down to the last detail."