Alber Lookbook

Alber Lookbook

Description

Last year, we focused on the contrast to snow: a black book depicts winter sports in St. Anton – high-quality product and fashion photos alternating with pictures of the Alpine landscape around St. Anton. The lookbook sports black open-spine binding, edges in Alber’s CI colours and a cover made from the material used for ski boot insoles – a purist design that doesn’t need text or extravagant illustrations to tell a story.


Statement of the jury

This lookbook makes a convincing connection between the product and the world of mountains. The cover is particularly noteworthy by dint of its being made from the same material that’s used to make ski boot soles. A totally successful lookbook, where there’s a lot to see and that arouses the desire to try out the products in nature.

Winner

Excellent Communications Design
Editorial

Company/Client