Liebhaberstücke

Description

How to advertise “cherished objects”: When creating the product catalog for the Trachten-Kontor traditional costumes unit of the Trachten-Informationszentrum (TIZ), we found ourselves faced with the challenge of broadening the context of the offered products – removing them from the uncompromising, arch-traditionalist love of all things past and the trivialization of fashion-fad compulsions. Traditional costume is only one of many aspects of life.

Statement of the jury

With its artistic imagery, this design adeptly combines the traditional and the contemporary – an approach also clearly reflected in the content. An elaborately designed series of catalogues that systematically avoid clichés and thus have an even more authentic air about them.