White Christmas

White Christmas


Instead of creating another impressive designer Christmas card, Fargo decided to let the well-known Christmas melody “White Christmas” draw itself. An individually developed device transfers the sound structure of the 7-inch vinyl single via a 0.1 mm ink-pen onto rotating premium fine paper. No manual influence distracts from the beauty of the spiral. The documenting movie has been viewed and shared more than half a million times on social media and several design platforms worldwide.

Statement of the jury

... and each drawing done in black and white. A superb idea, magnificently executed.


Excellent Communications Design
Corporate Identity