Hopfmeister Microbrewery

Description

With unique tastes, a strong bavarian heritage and a humorous approach in storytelling the Hopfmeister beers are pure delight whereas ingredients and craftmanship are taken seriously. The pure and mostly dry hopped craft beers are very drinkable due to their balanced taste and fruity aromas. The passion for creative recipes, premium ingedients and genuine craft finds its equivalent in naming, design and material selection of the wholistic brand design.

Statement of the jury

Craft beers are very fashionable nowadays. But because there are so many brands out there, adroit branding is necessary in order to bring their individuality to the fore. Hopfmeister beer succeeds in doing this with a superb design whose homogeneity inspires trust, is visually arresting and which appeals to the consumer by means of wit and charm – whereby the individual products are readily distinguishable from each other.