Auxilion Brand Identity

Description

“Digital First” was the key focus of this brand relaunch. The user-centric digital customer journey was essential for the development of the new brand strategy, brand communication concept and brand design. The corporate website is the main focus – the digital hub lays the foundation for the design and communication of all other media on various touchpoints. The clear and concise design is characterised by strong visual and agile design elements and therefor ensures high brand recognition.

Statement of the jury

The striking ‘mountain climbers’ image is a salient feature of the brand across all media and promotes trust in it – an effect that is enhanced by the professional, high-quality and contemporary design and the harmonious narrative element.