DART Eyerobic

Description

The 25th edition of DART Consulting Designers’ Christmas mailing turns paper into an interactive experience. Move the attached transparency horizontally over partly enigmatic motive cards and those will both be unraveled and brought to life: cogs start spinning, satellites begin to revolve, and you see galloping horses. Flamboyant design and elaborate printing refinements such as blind embossing, relief printing, and hot foil embossing melt together in a compelling symbiosis.

Statement of the jury

The fascinating optical effects makes this Christmas mailing something very special indeed. A lovely tool that creatively exhausts the possibilities of paper and printing technology and impressively demonstrates the expertise of the sender.