Viva Con Agua Goldeimer Toilet Paper

Description

The Golden Bucket Toilet Paper is the 2nd of 3 projects in terms of Viva con Agua social business product portfolio. 20 ct of its price goes to sanitation projects. The German toilet paper market is dominated by price driven private brands. VcA’s toilet paper is a unique product which opens a new category of social business driven products in that market segment. The design also breaks with every known standard in this category.

Statement of the jury

This saucy and original design enables this brand of toilet paper to stand out on supermarket shelves and attract considerable attention. A design that superbly addresses its target group.