Design Hotels™ – Original Experiences
Through vivid and visual storytelling, we get at the heart of what’s most meaningful for today’s traveler: Experience. Original Experiences takes the traveler on a journey to a private desert island off the coast of Portugal, an intimate jazz set in New York, and beyond. A hybrid campaign connecting Design Hotels™ with its community, Original Experiences features participating hotels by highlighting their originality, and the unforgettable experiences to be found around these properties.
Statement of the jury
The signature imagery and striking “Original Experiences” tagline impeccably combine philosophy and the brand concept with the jet-setting lifestyle of the predominantly young target group – an approach that raises awareness of and promotes identification with the brand.