Qingyinongnong – Go home for dinner

Qingyinongnong – Go home for dinner

Description

The outline of a grain of rice becomes the body of a funny pig. If you put two of them together it looks like they are talking. They want you to go home to eat, and put a smile on the buyer.


Statement of the jury

This simple brown-paper packaging underscores the natural purity of the product inside. The wonderfully original illustrations of the two pigs encourage the consumer to eat at home. Witty and distinctive at the same time.

Winner

Excellent Communications Design
Packaging