MoschMosch – Hausgemachte Saucen „Yakitori“ und „Chili“

Description

For the packaging of the homemade sauces by the japanese restaurant chain MoschMosch, which is based in Germany, we reinterpreted classical Japanese shapes and colours and used the organic forms to make the content visible to the outside. The design concept is supported by icons, a reduced typography and Japanese characters to underline the authenticity of the products.

Statement of the jury

This contemporary and youthful design combines organic patterns that evoke the classic drawings of koi-carp with Japanese stylistic elements into a striking and authentic presentation that unmistakably reflects the company’s emphasis on purity and naturalness.