Pure, Repeat, Clarity – CoorsTek Gallery and Office

Description

In rebranding of CoorsTek, the engineered ceramics manufacturer, three keywords emerged to define the company’s core competences: Pure, Repeat, Clarity. These leitmotifs were integrated into a light dot technology concept. The light dots are repeated and reflected in the walls so that visitors are surrounded by them. Each light reacts interactively when touched. With music, the products are thus displayed as artworks, aimed at making visitors understand the sophisticated technology behind them.

Statement of the jury

This interactive lighting installation conveys the company’s core message – Pure, Repeat, Clarity – and in so doing creates an intriguing atmosphere that forms the perfect backdrop for the products.